Outbound/GTM Specialist

GTM (Outbound Sales & Lead Generation) Work Hours: Full-Time Location: Remote (Must be able to work in UK time zone) Salary: 2500$ About Us We're a lean, high-growth outbound GTM consulting firm specialising in cold email strategies that drive ROI and book qualified sales meetings for our portfolio of 6-8 B2B clients across multiple industries. We obsess over deliverability and outbound sales performance. Founded in 2023, we're building a 100% remote team currently consisting of our founder and one part-time team member. We work with clients ranging from ambitious startups to established mid-market companies. Job Role Your Mission: As a GTM Manager, your job is to own and improve our fulfilment process end-to-end for customers paying for GTM services. This includes maximising sales meetings booked and ROI for customers, ensuring campaigns hit KPIs on their outbound campaigns, building out our fulfilment and operations playbook, and freeing the founders' time to focus on marketing and sales. Success Looks Like: Your biggest priority is to maintain and improve client results and satisfaction while staying profitable - meaning you deliver great results without overspending on tools or resources. You'll have autonomy to run this function independently, with the founder available for support and collaboration when needed. We want you to lead and innovate: You'll have full ownership of this function and we encourage you to bring fresh ideas and optimizations. This is a collaborative environment where your expertise will help us scale what's already working while identifying new opportunities for improvement. Growth Opportunity: You'll initially work alongside our part-time team member, but as we hire and grow, this role has the potential to evolve into Head of GTM - meaning you'd manage and develop new team members as we scale. To win in this role you need to be exceptional at driving results for customers, a great communicator and leader, and scrappy enough to thrive in a startup environment. What You'll Gain: Work in a high-growth startup environment and see what's working firsthand Partner with a variety of high-growth companies and drive real impact for their businesses Potential to build and lead a team as we expand Shape processes and systems from the ground up You'll be held accountable for hitting targets, meeting deadlines, and driving results. If you're not excited about a fast-paced, high-growth environment with significant growth potential, this role may not be the right fit. Responsibilities 1.) Maintain and grow client performance while staying profitable KPI: 5-10+ qualified meetings per client per month, reply rate >1%, interested replies >10%, churn <10%, healthy profit margins 2.) Lead fulfilment operations (daily syncs with founder, client Q&A, process development; evolve into leading a team) KPI: 90%+ of client issues resolved within 24 hours, 95% of campaigns launched on time 3.) Serve as the escalation point for performance challenges (hands-on problem solving) KPI: 100% of escalations resolved 4.) Identify hiring needs, recruit, and run onboarding/training KPI: New hires onboarded within 2 weeks, fully productive within 30 days 5.) Manage and optimize the part-time employees contribution (delegate effectively, free up your own time for higher-impact work, ensure their efforts drive client results) KPI: 80%+ of routine/admin tasks handled by part-time employee, freeing 10+ hours/month of your time; clear task ownership documented; weekly check-ins completed 6.) Build internal processes and SOPs to improve results and satisfaction KPI: Continuously identify and implement improvements; provide a monthly report with insights, progress, and recommendations on further optimization 7.) Foster a culture of accountability, transparency, and speed KPI: Fulfilment KPIs consistently met, 90%+ of internal tasks delivered on time 8.) Regularly report to the founder on client results and opportunities KPI: Weekly reports delivered on time, including KPI insights & improvement actions 9.) Proactively communicate with clients on next steps, timelines, and KPIs KPI: 100% of client messages responded to within 1 business day, no surprise escalations Note: As an early-stage startup, you'll have a significant impact and ownership - your role will grow with the company. You'll need to be scrappy, adaptable, and thrive in an environment where you can shape processes and take on diverse challenges. Day-To-Day Tasks: Because were a growing startup, your exact tasks will evolve over time. Below is just a snapshot of what a typical day might look like, its meant to give you a feel for the role, not a fixed routine. Morning: Daily call with the founder to review yesterday's KPIs and tackle any performance gaps Answer urgent messages from clients & escalate problems Mid-day : Deep-dive on underperforming campaigns - diagnose root causes, implement and assign fixes Lead client strategy/onboarding calls Quality check campaigns Later in the day : Collaborate with the founder on task prioritization and strategic decisions Update internal playbooks and processes, test new software/strategies Set agenda for tomorrow, plan for the following day/week Weekly/Monthly Weekly call with part-time employee to delegate routine tasks and administrative work, freeing up your time for higher-impact strategic activities Update performance, finance dashboards Refine SOPs & build process improvements Results: Make sure email campaigns are hitting or exceeding the specific KPIs set for each client during onboarding - these will vary by client but typically include metrics around number of emails sent, reply rates, interested reply rates, and meeting scheduled rates 100%+ of email volume sent 1%+ reply rates on emails sent 10%+ interested response rates 25%+ meeting booking rates Deliver exceptional client results and satisfaction (keep churn under 10%) Maintain healthy gross margins on all client accounts Requirements: Proven track record booking meetings & driving ROI with outbound cold email Deep understanding of B2B lead generation and sales Self-motivated, detail-oriented, and ability to work autonomously High emotional intelligence & exceptional ability to lead internal and client facing conversations Scrappy, flexible, entrepreneurial mindset and loves new challenges Reliable internet, quiet office, and tech setup for remote work (webcam, microphone) Experience directly managing customer relationships Experience with the following tools (or similar) Smartlead Clay Airtable Make / Zapier Slack Available to work UK hours (9am-5pm) Bonus Experience Experience running Linkedin outbound Ability to build complex workflows with Clay and Make.com Why Work With Us? Remote position This is a fully remote role - we operate in the (GMT) time zone & you can do this job from anywhere Flexible schedule & time off You are judged on your ability to drive results & move the needle - if your responsibilities are handled, we don't care when you work High impact You'll be able to work on a variety of tasks and be able to make a massive impact - you won't just be a cog in the machine Startup culture You'll be able to work closely with the founder, work on a variety of engaging tasks, and won't need to jump through corporate hoops