About this role
Flosum is hiring a Social Media Manager who will own and elevate our brand presence across social channels. This is not a "post a few times a week" role. We are looking for a strategic, creative, and metrics-driven leader who will be the key driver of brand awareness, community engagement, and pipeline generation through social. You will shape how Flosum shows up online — building meaningful connections with both end users and executives, and turning our social presence into a measurable growth engine. What You'll Do Own Flosum's social media strategy end-to-end across LinkedIn, X, YouTube, and emerging platforms. Drive brand awareness by crafting compelling narratives that position Flosum as a category leader. Engage at least 500 net-new people into the Flosum ecosystem each month through creative, authentic outreach and content. Build and execute targeted engagement plans for our top 10,000 priority accounts, ensuring meaningful touchpoints with both practitioners and executives. Lead thought leadership programs in partnership with our executives, ghostwriting and amplifying high-impact content that resonates with the Salesforce DevOps community. Design and launch creative contests, campaigns, and community activations that spark conversation and grow our audience. Generate significant qualified pipeline from social channels, partnering closely with sales and demand gen to convert engagement into opportunities. Engage daily with users, customers, partners, and executives — making Flosum's social presence feel human, responsive, and indispensable. Measure, report, and optimize against KPIs including reach, engagement, follower growth, account penetration, and sourced/influenced pipeline.