Mid Social Media Specialist

Company Overview: Global Technology Services is a rapidly expanding organization situated in Medellín, Colombia. We pride ourselves on possessing one of the most influential networks within software development and IT services for the entertainment, financial, and logistics sectors. Our corporate projections offer a multitude of opportunities for professionals to elevate their careers and experience substantial growth. Joining our team means engaging with expansive engineering teams across Latin America, Philippines and the United States, contributing to cutting-edge developments in multiple industries. Position Title: Mid Social Media Specialist Location: Remote-LATAM What you will be doing: We are seeking a Social Media Specialist to own the brand voice across every digital touchpoint. This is not a support role. This person is the primary author of how the brand sounds, responds, and represents itself, from a first-time DIY homeowner on Instagram to a seasoned PRO contractor engaging on LinkedIn. This role requires the judgment to manage two distinct audiences and tones simultaneously: B2C homeowners and B2B trade professionals. The ideal candidate is highly creative, strategic in content development, and capable of building engaging brand storytelling across multiple social platforms. Serve as the primary author and steward of the brand voice across all social platforms and community channels. Write, edit, and publish all social media content across Instagram, Facebook, LinkedIn, TikTok, and YouTube while maintaining strong copywriting standards and brand consistency. Manage tone and messaging distinctions between DIY homeowners and PRO contractors. Monitor and respond to inbound comments, DMs, and community questions while escalating technical issues when needed. Contribute to creative strategy development for campaigns, seasonal initiatives, product launches, and brand storytelling. Collaborate with the 3D Designer & Video Editor to coordinate content needs and provide creative direction. Create post graphics using Canva, Adobe Express, and/or Adobe Photoshop. Execute the content calendar with creative strategy recommendations, campaign ideation, and ongoing optimization. Schedule and publish content using Hootsuite. Monitor Reddit, Quora, and relevant home improvement forums daily for brand mentions and discussions. Report weekly and monthly on KPIs including engagement, reach, follower growth, and content performance. Administrative tasks as assigned Required Skills & Experience To excel in this role, you should possess: 3–5 years of professional experience in social media management and digital marketing Strong copywriting skills with high attention to detail and brand consistency. Experience managing both B2C and B2B messaging. Proficiency in Canva and Adobe Photoshop. Experience with Hootsuite or similar social scheduling platforms. Strong organizational skills and ability to manage multiple content streams simultaneously Soft Skills: Excellent written and spoken English communication skills Strong attention to detail and quality Ability to follow direction while also working independently when needed Adaptability and responsiveness to feedback Strong time management and prioritization skills Collaborative mindset with cross-functional teams Creative thinking with an execution-focused approach Why you will love GTS: Join a powerful tech workforce and help us change the world through technology Professional development opportunities with international customers Collaborative work environment Career path and mentorship programs that will lead to new levels. Join Lean Tech and contribute to shaping the data landscape within a dynamic and growing organization. Your skills will be honed, and your contributions will play a vital role in our continued success. Lean Tech is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.