MEX - Finance Analyst

Job Title: Finance Analyst Contractor Fee: $2,800-$3,500/month Work Arrangement: Remote Engagement Type: Independent Contractor Commitment: Full-time (Approx. 40 hours/week) Company Overview: Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent. About This Role: We are seeking a Finance Analyst with first-hand experience building eCommerce financial models from scratch. This is not a maintenance role. You will architect, refine, and pressure-test financial models that directly inform founder-level decision-making. You must understand how eCommerce businesses actually work — from ad spend and CAC to AOV, CVR, fulfillment costs, and contribution margins — and be comfortable working in ambiguous, fast-moving environments. This role requires independent thinking, intellectual curiosity, and the confidence to challenge assumptions when needed. Key Responsibilities: Build full 3-statement financial models from scratch for eCommerce and CPG businesses Incorporate marketing metrics such as CAC, CVR, traffic, AOV, and ad spend into revenue forecasting Model cost structures, including COGS, fulfillment, shipping, and operational expenses Develop dynamic cash flow forecasts and scenario planning models Conduct unit economics and contribution margin analysis Translate complex financial data into clear, actionable insights for founders Participate in strategic discussions and challenge assumptions when appropriate Support integration of financial models into BI tools or data visualization platforms Leverage AI and automation tools to improve efficiency and model accuracy Software/Platforms/Tools: Google Sheets (Advanced Financial Modeling) BI Tools (Looker Studio, Power BI, or similar) Google Suite Project Management Platform - Notion AI Tools Qualifications: Bachelor’s degree in Finance, Accounting, Economics, or related field At least 5–10 years of professional experience, with at least 2–3 years in eCommerce, DTC, or CPG environments Proven experience building eCommerce financial models from scratch Strong understanding of CAC, LTV, CVR, AOV, ad spend modeling, and cost structures Entrepreneurial mindset with the ability to operate independently in ambiguity Demonstrated ability to challenge unclear instructions and think critically Advanced proficiency in Google Sheets or Excel Excellent written and verbal communication skills with client-facing confidence (C1 or C2 level) Experience with BI tools or data visualization platforms preferred Experience with AI tools and workflow automation preferred CPA/CA not required, but strong financial sophistication is required LatAm-based candidates strongly preferred Shift Schedule : Monday to Friday, 9:00 AM to 5:00 PM US EST, with flexibility for a 2 to 3 hour overlap if required.