Maternity Cover Marketing Manager

Marketing Manager Location: Greenwich + Hybrid (2 days remote) Salary: up to £55,000 Contract: Fixed-term contract Maternity Cover About the role This is an opportunity to take ownership of marketing across a growing education and training organisation, shaping how we attract, engage and convert students and partners across the world — driving stronger lead generation, enhancing brand consistency, and improving digital performance across multiple channels. This role offers significant scope to influence how marketing operates, from refining strategy through to improving processes, reporting and overall campaign effectiveness. You’ll be trusted to own your area, lead initiatives end-to-end, and work closely with stakeholders across the business. You’ll also manage a small internal marketing team and external design agency, setting direction, prioritising activity and ensuring a consistently high standard of output across all marketing channels. You’ll be working in a fast-paced, multi-programme environment where priorities can shift, so the ability to stay organised, proactive and commercially focused is key. This role is ideal for a hands-on, commercially minded Marketer — someone who enjoys balancing strategy and execution and wants real visibility, ownership and impact across the business. What you’ll be responsible for: Strategy & planning: Develop and deliver integrated marketing plans aligned to business growth goals Own campaign planning across digital and offline channels Manage marketing budget and performance reporting Execution & performance: Lead delivery of campaigns across email, PPC, SEO, website and content Optimise conversion, engagement and ROI across channels Oversee website updates and user experience improvements Stakeholder & brand management: Act as a key marketing partner to internal teams Ensure brand consistency across all channels and communications Manage external agencies and suppliers where required Essential Knowledge and Experience Previous marketing experience in Education sector and/or specifically English Language Schools (essential), Apprenticeship (desirable) and/or Government contracts (desirable). 5 years minimum demonstratable experience in a similar marketing role Extensive knowledge of marketing strategies, channels and branding Expertise in digital strategy, SEO, paid media and website optimisation Essential Qualifications and Skills: Educated to degree level or equivalent in marketing, digital media communications or related field Master's degree or professional qualification (CIM) in a relevant field will be advantageous Contract information This will be a fixed-term contract for maternity cover ideally starting in July and interviews taking place in June. Hours will be Monday to Friday (3 days in Greenwich and 2 days working from home) with some UK travel as required. Company Benefits: up to 25 days annual leave + bank holidays per year + birthday day off - pension contributions – career development opportunities – team support – employee assist programme – plus more. Please Note: The successful candidate must be able to work in the UK. Twin is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Successful applicants will be required to undertake a standard or an enhanced disclosure via the DBS, depending on the role itself. All gaps in CVs must be explained satisfactorily. Proof of identity and qualifications will be required. Successful candidates will be required to complete a one-hour on-line safeguarding training prior to commencing employment. We are dedicated to ensuring that all job applicants and members of staff are treated equally, without discrimination on the grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age. Disability Confident Employer Disabled applicants should indicate in the Equality of Opportunity section of the application form if they wish their application to be given consideration under the Disability Confident scheme. If you are invited to interview, please advise the recruitment administrator what adjustment you would require at the interview in as much detail as possible to enable arrangements to be put into place. We ask all applicants if they want to be considered under this scheme. By opting-in to this scheme, you are disclosing that you have a disability solely for the purpose of the interview guarantee and we will not assume nor infer that you wish to disclose or record your disability in any other way – including any reasonable adjustments you may need if you are employed. Access to Work Scheme You can apply for Access to Work if you need support to get back to work. You can apply using the online service or apply by phoning Jobcentre Plus on: Telephone: 0800 121 7479 Textphone: 0800 121 7579