Marketing Strategist

This is your opportunity to help owners of accounting firms reach the ambitious goals they've set out to achieve. Success is defined by:ROI: Successful creation of campaigns that deliver results for clientsResponsiveness & speed: Making sure clients are heard, connected with, and get deliverables fastCare: Obsessed with client delight What's in it for you:Opportunity to lead, educate, and inspire business owners every dayChallenge yourself with new marketing tools and AI (and how this translates into reality for business owners)Experiment with new ways to get results for clientsWork together with a team of strategistsRemote work (and in person events & workshops) Experience:Proven ability to set, track, and adjust strategies based on ROINumbered ROI results that you can point to as you have delivered specific marketing results - ideally for accountants and/or bookkeepers, and at least for small business ownersBusiness ownership experience yourself (so you know how to empathise and relate to our clients)Autonomous: Able to create marketing strategies and campaigns independently, and assist with their executionAble to roll up your sleeves and create content, ads, or campaigns if neededOverall knowledge of SEO, PPC, social media, email marketing, and detailed marketing campaign elements; however, we support a deeper knowledge through training, on-the-job experience, and live projects Bonus but not required:Experience working with accountants and bookkeepersFamiliarity with accounting industry Key skills:Big-picture strategy view: what approach are we recommending, and why?Strong analytical and problem-solving abilities - you regularly assess market conditions, client needs, and the best path forwardROI: Is the return on investment the client wants reasonable/achievable?Tactics: What specific actions will help the client achieve their desired ROI?Client-facing: Leading strategy for the clients you’re responsible for. You have support of the team, but the buck stops with you (and the responsibility sits with you)Budgeting & profitability: work with the Project Manager to determine profitability and ensure your projects and clients are overall profitableIntegration of AI with all tasks : always looking for ways to do it faster, better, more efficiently. Experiment and propose AI-driven efficiencies to help you succeed in your role, with the bonus extra of helping the rest of the team succeed in theirsLeadership: Is an example to the other team members (and the clients) in all these areasExcellent communication and presentation skillsAbility to mentor and guide other strategists on the core team - ie brand strategist, content strategistContribute to PF’s strategy playbook by documenting case studies, processes, and best practices for use across the team. Key attitudes:Obsessed with client care: Utterly determined to connect with, listen to, and deliver for clients - no matter what it takesGood judgment: Able to make the call on whether to insource or outsource; whether the client’s new idea is a good one or a distraction; identifying which to follow or not followCollaboration: Willing and able to work with the internal & external team with patience, motivation, and firmness when neededProactive problem solver: You don’t wait to be told what to do—you anticipate needs, spot gaps, and take action. You’re willing to fail if need be, so you take risks. You also fix your fails with speed and good judgment based on feedbackContinuous learning: You crave constructive criticism. You want to know what you can do better and actively work to fix it (with a positive mindset and a willingness to change). You love the opportunity to experiment and try again. Your identity is not threatened by failure: you use it as a jumping off point to succeed and help your clients succeedResilience and emotional intelligence (no drama): ability to work collaboratively with all types of people, at times in stressful situations, and remain calm and provide good guidance Tasks & ResponsibilitiesDirect marketing strategy for all clients you are responsible forLead Foundational strategy sessions from start to finishHold sales calls and meetings as neededReview the client experience dashboard regularly and ensure all clients are receiving the services they want and needCreate (and collaborate with the team on) marketing campaigns including detailed planner for individual clients - strategy documents, briefs, client plans, and reportingTrack and interpret marketing data to report on campaign performance and ROI; share insights and strategic recommendations with clients.Adapting strategies over time (ie if a campaign underperforms, responsible for iterating or course-correcting the plan)Actively checking execution (copy, design, delivery). Review content, design, web, and other creative work before it goes to the clientMaintain regular communication with assigned clients through meetings, check-ins, and reporting to ensure alignment and satisfaction.Provide strategic support for outsourced/partnered suppliers to ensure the work delivered fits the client strategy & needs and delivers a resultEducate and inspire the rest of the team on how marketing and business strategy affects every part of the marketing we doWork independently as well as cooperatively with the remainder of the team and outsourcers to meet deadlines and stay within budget on simultaneous projects. Continuously review the efficiency and profitability of these systems, and provide data as requiredProactively examine existing processes, identify flaws, and create solutions that improve our marketing strategy, as well as the client experience. Research, test and implement new processes where relevant.Full ownership of the client relationshipLeadership of internal client meetings, as well as team meets as needed. Responsible for setting agendas & following upCoach other strategists, lead coaching sessions for clients, lead retrospectives, and provide feedback on other team members' strategy work