Marketing Strategist

Job Description This is a remote position. Our client is looking for a dynamic and strategic Marketing Strategist to lead their digital marketing initiatives. The company is an innovative player in the direct-to-consumer skincare industry, having achieved remarkable growth and market recognition over the past few years. This is a fantastic opportunity for a proactive individual to own the digital strategy for an exciting brand. Responsibilities Develop and execute a comprehensive digital marketing strategy to drive brand awareness and customer acquisition. Ideate, build, and optimize multi-touch marketing funnels to maximize conversion rates. Manage and execute paid advertising campaigns across key platforms, including Meta and Google Ads. Analyze campaign performance data to derive insights and make data-driven decisions for continuous improvement. Oversee and enhance their social media presence, aligning content with broader marketing goals. Requirements Proven experience as a Digital Marketing Lead or Strategist, with a portfolio of successful campaigns. Expertise in managing and optimizing paid social and search campaigns, specifically on Meta and Google Ads. Demonstrable experience in building and managing marketing funnels. A self-motivated and independent work ethic with the ability to proactively drive projects forward. Qualifications A track record of developing digital strategies that have achieved significant business results. Strong analytical skills with the ability to interpret data and translate it into actionable plans. Excellent command of English, both written and verbal. Benefits Full-time 100% remote position. The role offers the flexibility to work from anywhere, the opportunity to make a significant impact on a growing brand, and a collaborative and dynamic virtual work environment