Marketing Strategist

JD (TF) // Marketing Strategist for a retail retention company Candidates must have hands-on experience in email and retention marketing. Submission must include email marketing design examples. About Us: We are a fast-growing marketing agency specializing in B2C customer retention and customer analytics. Our goal is to provide email marketing campaigns based on strong data that drive our clients' customer loyalty and experience. About the Role: Join our team as a Marketing Strategist , where you'll work with our Marketing Team, Creative Team, and Data Team to implement custom strategies that increase customer retention using email marketing. This involves following our playbook for campaigns that produce results according to our services and scope, as well as innovating new campaign ideas based on the data we analyze and using your technical marketing knowledge to increase KPIs. If you love customer retention, have extreme attention to detail, and are a chess player with strategies, we want to meet you. Mission for Marketing Strategist To maximize client revenue by: Increasing campaign revenue results Following our playbook for our standard campaign strategies Exploring innovative messaging methods Building and managing client relationships during check-in meetings Identifying new client pain points and implementing possible solutions Building trust with our clients by being seen as the expert marketer Key Responsibilities: Communicate with clients to gather info and content for campaigns Increase customer satisfaction and campaign success Present monthly report presentations with confidence Collaborate with designers to strategize on-brand, high-converting email designs Analyze results and drive record-breaking numbers Utilize a variety of email marketing platforms for all clients Implement end-to-end campaigns, including copywriting and email building Manage email marketing platform accounts for 7-8 figure stores Conduct research and analysis on store/brand background, products, and customers Design and manage post-purchase email flows Conduct A/B tests and optimize email campaigns Maintain list quality through detailed checks Qualifications: Retention Marketing Experience: Proven experience in lifecycle retention marketing is a must, with a deep understanding of churn, customer lifecycle, and marketing funnels, focusing on email marketing campaigns and adapting to various brand styles. Marketing Fundamentals: Advanced knowledge of marketing theories and methods, including retention strategies, lifecycles, and key marketing principles. Proven Experience with Email Marketing: Hands-on experience in full email campaign workflow, strategizing, segmenting, coordinating design & content, creating the campaign in an ESP with a drag & drop builder, checking for mistakes, scheduling campaigns, evaluating effectiveness, and adjusting strategies based on results. Attention to Detail: Exceptional attention to detail and a meticulous approach to campaign accuracy, audience segmentation, and email marketing fundamentals. Technical Skills: Proficiency in Klaviyo and similar platforms Copywriting experience Familiarity with image formats (JPEG, PNG, GIF, WebP) Communication: Excellent written, verbal, and presentation skills in English. Ability to confidently present results to internal teams and clients. Innovation: Ability to suggest and implement new email methods and tools. AI Tools: Experience with AI tools for possible integration into campaigns while maintaining a strong human touch. Evaluation Metrics: Client Retention Email Campaign Performance Client revenue increases & KPI improvements Knowledge and Proficiency Team responsiveness Client responsiveness What's In It For You? Competitive salary: $2,500 - $3,250 USD Full time fully remote role Working hours: 9am-5pm EST Freelance contract (you’re responsible for your own taxes) Recruitment Process Initial interview with Zabota team Interview with the client Second interview and/or test task (if required) A final decision and official offer