Marketing Operations Specialist

Marketing Operations Specialist 📍 Remote (Canada) │ Hybrid Available – Kitchener, ON 🧑‍💼 Reports to: Manager, Marketing Operations & Lifecycle Salary range: $65,000 - 78,000(CAD) 🏢 About Encircle Encircle is leading the $1.6 trillion property insurance industry out of the dark ages of pen-and-paper processes, into the digital age of transparency and empowerment. Our easy-to-use software platform enables thousands of restoration contractors and insurance professionals around the world to process claims faster. We’re a remote-first company with a collaboration hub in downtown Kitchener—and we’re growing. 📌 About the Role We are seeking a detail-oriented and execution-focused Marketing Operations Specialist to support the execution and optimization of our marketing automation, lifecycle programs, and campaign infrastructure. Reporting to the Manager, Marketing Operations & Lifecycle, this role ensures programs are built accurately, data flows cleanly between systems, and lifecycle experiences operate as designed. This is an ideal opportunity for someone who thrives in systems, enjoys building and QA’ing automation, and wants to grow within a modern, lifecycle-driven SaaS organization. 🔧 Key Responsibilities Campaign Build & Execution Support: Support the execution of core marketing programs and operational workflows across campaigns and initiatives. Create lists, segmentation logic, email builds, and automation workflows. Ensure tracking, routing, and reporting are properly configured. Support on-time and error-free campaign launches. Marketing Automation & Lifecycle Support: Assist in building and maintaining nurture programs and behavior-driven flows. Monitor scoring, grading, and lifecycle stage transitions. Identify automation errors or breakdowns and resolve quickly. Support ongoing optimization of lifecycle programs. Support marketing business process management initiatives related to trade shows, including printing logistics, lead workflows, and inventory management. Marketing Process & Operations Support: Assist with budget tracking and marketing spend coordination. Support trade shows and events, including materials, logistics, and lead workflows. Coordinate marketing requests and orders across teams. Provide operational support for webinars and virtual events (setup, registration, follow-up). In-App & Engagement Execution: Support Pendo builds including in-app guides, banners, and activation messages. QA in-app experiences to ensure proper targeting and display. Monitor performance metrics and surface insights to the Manager, Marketing Operations & Lifecycle. Data Hygiene & System Integrity: Maintain marketing data quality and segmentation accuracy. Monitor sync health between marketing systems and Salesforce. Support routing accuracy and lead flow integrity. Assist with list audits and cleanup initiatives. Reporting & Dashboard Support: Pull campaign and funnel performance reports. Assist in maintaining lifecycle dashboards. Support performance tracking across lead flow and conversion stages. Surface anomalies or trends in data. Tooling & Process Documentation: Support administration of marketing tools including Pardot/MCAE, Pendo, LeanData, Chili Piper, Wistia, WordPress, ClickUp, Clouddingo, and related platforms. Assist with testing new workflows and automation enhancements. Utilize AI tools to improve marketing operations workflows and productivity. Maintain and improve process documentation and workflows. ✅ What We’re Looking For 2–4+ years of experience in Marketing Operations or Marketing Automation within B2B SaaS. Hands-on experience with marketing automation platforms (Pardot/MCAE preferred). Strong attention to detail and QA discipline. Comfort working within Salesforce-integrated environments. Experience with segmentation, list building, and automation logic. Strong organizational, multi-tasking, and project management skills. Desire to grow into broader lifecycle and marketing systems ownership. Nice to have: Proficiency in HTML and CSS for building, editing, and optimizing marketing emails, landing pages, and form experiences within marketing automation platforms. Previous experience utilizing AI tools to optimize marketing campaigns or workflows. Advanced skills in Excel for data analysis and cleanup. 🎯 Why This Role Matters As we scale, operational precision enables growth. The Marketing Operations Specialist ensures our campaigns launch flawlessly, our automation runs cleanly, and our lifecycle experiences function as designed. You will help build the operational muscle that supports scalable, measurable, and intelligent marketing performance. If you enjoy building within systems and want to grow your career in modern lifecycle marketing, we’d love to talk. 🤝 Why Encircle? We VALUE our people: ⚖️ Balance: Flexible hours, self-managed vacation, and trust to manage your time. 🏠 Remote-first: Work where you’re most productive—with access to our collaboration hub in Kitchener. 🚀 Growth-oriented: We support your learning and career development. 💪 Well-being: We care about the full human—inside and outside of work. Encircle is an equal opportunity employer committed to building a diverse and inclusive team. We encourage all qualified candidates to apply and will work with applicants to accommodate accessibility needs throughout the hiring process. A Note on Authenticity: We value genuine interest and authentic interaction. Please be aware that we reserve the right to disqualify candidates if it is determined that application materials or interview responses are excessively generated by AI tools or misrepresent your personal skills and experience.