Marketing Operations Specialist

Binary Stream is an award-winning ISV and SaaS company with over 25 years of experience delivering solutions built for Microsoft Dynamics. We are proud to be recognized as one of BC’s Top Employers for the second year in a row and one of Canada's Top Small & Medium Employers for the third-year running. With a global team and thousands of customers worldwide, we continue to grow while staying focused on what matters most, our people, our culture, and the impact of the work we do. We are a collaborative, inclusive team guided by our core values of Team, Innovation, and Growth. Position Summary We are looking for a Marketing Operations Specialist to join our Marketing team and play a key role in how our programs are executed and measured. Reporting to the VP of Marketing, you will support the performance and execution of marketing programs across paid media, email, events, and CRM. You will work closely with the team to ensure campaigns are well coordinated, set up effectively in HubSpot, and supported by accurate tracking and reporting. This role involves executing marketing campaigns while improving the systems, data, and processes that support them. You will help strengthen how leads are captured and managed, how campaigns are measured, and how performance data is used to inform decisions. What You’ll Do Marketing Operations Manage and optimize HubSpot, including workflows, campaign setup, segmentation, and reporting Improve lead management processes, including routing, data structure, and campaign measurement Partner with Sales Operations to maintain accurate CRM integration and data consistency Paid Media Execution and Optimization Execute and optimize paid campaigns across priority channels, tracking performance against key metrics Support testing, targeting, and landing page alignment to improve lead quality and conversion Email Marketing Build and deploy marketing emails that support campaigns, events, and nurture programs Manage segmentation, quality assurance, and performance optimization to improve engagement Reporting and Performance Visibility Build and maintain dashboards and reports across HubSpot, CRM, and paid platforms Provide insights on campaign performance and contribute to attribution tracking across channels Trade Shows and Events Coordinate and execute trade shows and events from planning through follow-up Ensure lead capture, campaign tracking, and post-event reporting are in place MarTech and Process Improvement Identify opportunities to streamline workflows and improve consistency through automation Support adoption of marketing tools, naming conventions, and reporting standards What You Bring 3+ years of experience in marketing operations, digital marketing, or a related B2B role Experience working in a B2B SaaS or technology company environment Hands-on experience with HubSpot or a similar marketing automation platform Familiarity with paid media, email marketing, CRM systems, and reporting Strong attention to detail and ability to manage multiple priorities Comfortable working with data, dashboards, and performance metrics Ability to collaborate across teams and improve processes Bonus Points If You Have Experience working in partner or channel-driven marketing environments Familiarity with ERP, Microsoft Dynamics, or the broader Microsoft ecosystem Experience supporting events, webinars, or trade shows Compensation & Benefits At Binary Stream, we recognize the importance of competitive compensation. We benchmark annually against Canada’s tech sector to ensure our salary ranges remain current and compelling. Base Salary Hiring Range: $71,000 – $85,000 This range reflects the starting compensation for new hires in a full-time capacity. Final offers are based on experience, skill set, and the unique value you bring. In exceptional cases, compensation above this range may be considered. Annual Performance-Based Bonus: Employees are eligible for an annual performance-based bonus that reflects both individual performance and company-wide results. Benefits. 3 weeks of paid vacation Extended health and dental benefits Health and personal spending accounts Professional development funds RRSP program and stock options Annual performance bonus Why Join Binary Stream At Binary Stream, we empower people to do their best work and grow their careers. Here’s what sets us apart: Competitive total rewards. A total compensation package that reflects your impact and supports your well-being. Flexible work. Choose between remote work or occasional office days - your schedule, your choice. Wellness culture. We prioritize balance through wellness initiatives and flexible schedules. Growth opportunities. Access to learning programs, mentorship, and development funding. Transparent leadership. Our CEO leads with integrity and approachability - your voice matters. Connected teams. Quarterly events, cultural celebrations, and regular company-wide updates keep us engaged. Who We Are We’re a team of curious, collaborative, and driven individuals who: Solve problems together and support one another. Stay humble, open to feedback, and accountable. Lead with integrity and take ownership. Embrace change and explore new ideas. Share knowledge and continuously improve. Use data to guide decisions and focus on results. Interested in contributing to a growing global organization? Apply now. Binary Stream Software Inc. is an equal opportunity employer. We’re committed to fostering a diverse and inclusive workplace where all qualified applicants are considered without regard to age, race, gender, sexual orientation, disability, religion, national origin, or any other protected characteristic.