Marketing Operations Manager

Role Overview HousingWire is seeking a Marketing Operations Manager to drive the next phase of growth for its SaaS platform. This person will be the operational engine behind HousingWire marketing — turning strategy into execution across lifecycle campaigns, email and database marketing, marketing automation, project management, and cross-functional coordination. As the owner of our HubSpot instance and the subscriber database behind it, you'll be responsible for keeping a large, growing contact base segmented, healthy, and primed for high-performing campaigns. This role is ideal for a hands-on marketer who thrives in fast-moving environments, communicates with clarity, and brings a bias for action. You'll work closely with product, content, and sales to orchestrate campaigns that drive user acquisition, engagement, and retention for a growing subscription product. Responsibilities Own and administer the HubSpot instance end-to-end — managing the marketing database, segmentation, lifecycle stages, lead scoring, automation workflows, and reporting at scale. Maintain the health of a large, growing subscriber database — including data quality, deduplication, list hygiene, suppression management, and email deliverability. Own the execution of lifecycle and email marketing — including onboarding sequences, upsell campaigns, churn-prevention flows, and re-engagement programs. Maintain marketing automation workflows and CRM processes in HubSpot to optimize lead nurturing, segmentation, and campaign performance across the full subscriber base. Project manage marketing initiatives end-to-end: coordinate timelines, align stakeholders, track deliverables, and keep campaigns moving with precision and accountability. Write and edit compelling marketing copy across emails, landing pages, campaign briefs, and other touch points — with a clear, audience-first voice. Execute multi-channel campaigns across email, social, and content distribution to increase product adoption and subscriber retention. Collaborate with product, content, and sales teams on messaging, positioning, and go-to-market execution for new features and initiatives. Support the production and promotion of webinars, podcasts, and product demos that showcase HousingWire data and market insights. Build and maintain marketing materials using design tools such as Canva — we're nimble and execution-oriented, and all team members are expected to contribute hands-on. Track and report on key marketing metrics — including conversion rates, email performance, database growth, and funnel health — to continuously improve campaign effectiveness. Embrace AI-powered tools and systems to improve efficiency, personalization, and creative output across marketing operations. Qualifications 5+ years of marketing experience, with demonstrated strength in project management, email marketing, and campaign execution. Hands-on HubSpot experience is required — including building and managing automation, segmentation, lifecycle/lead management, and reporting within the platform. Proven experience managing and marketing to large databases is required — including segmentation, data hygiene, deliverability, and data-driven targeting at scale, ideally for a B2B SaaS or subscription business. Exceptional copywriting skills — you can craft clear, engaging, and persuasive content for diverse audiences and channels. Proven ability to manage multiple projects simultaneously, meeting deadlines and maintaining quality in a fast-paced environment. Experience with lifecycle and email marketing, including campaign planning, segmentation, and performance analysis. Comfortable working with data — able to interpret metrics, draw insights, and translate them into actionable next steps. Strong collaborator with excellent communication and organizational skills across cross-functional teams. Eager to learn about the real estate and housing industry — deep prior experience is not required, but genuine curiosity is. Nice to Have Hands-on experience with additional marketing automation platforms beyond HubSpot Familiarity with design tools such as Canva or Adobe Express for creating marketing assets. Experience with tools such as Later (social scheduling), Riverside (podcast/video), or Screen Studio (screen recording). Exposure to B2B SaaS marketing, subscription products, or product-led growth models. Familiarity with the real estate or housing industry. Experience supporting webinar, podcast, or video content production and promotion. What We Offer Competitive salary and benefits package. Fully remote or hybrid role with flexibility, plus occasional travel to our Dallas, TX office and HousingWire events. The opportunity to own and shape marketing operations for a growing subscription product with real investment behind it. A collaborative, data-driven culture with a bias for execution and clear paths for career advancement. Access to cutting-edge marketing tools, AI systems, and a team that values experimentation and continuous improvement.