Marketing Operations Manager

Many say they want to change the world. We’re actually doing it. Newman Ministry exists to ensure every young person has a clear pathway into authentic Christian community—especially during the most vulnerable transition of life: the move from high school to college. We do this through three interconnected organizations: Newman Connection connects students to Catholic campus ministry before they arrive on campus. Called is our SaaS discipleship platform—a relational operating system that helps ministry leaders track, shepherd, and grow their communities. Newman Student Housing builds faith-centered living communities near universities. We’re also leading the Faith Forward Movement —a national initiative rallying parishes, schools, and families to keep Catholic students connected through the college transition. Our North Star: communities where every person is Needed and Known. Marketing Operations Manager Remote · Full-Time · Reports to Director of Marketing You’ll build and run the systems that turn our marketing strategy into measurable growth. This role owns marketing automation, campaign execution, lead-generation infrastructure, and CRM governance across everything we do—Called, Newman Connection, Faith Forward, and beyond. The Director of Marketing sets the direction—audiences, messaging, campaign priorities. You make it real. You’re the one who builds the HubSpot workflows, launches the landing pages, optimizes the conversion paths, and tells the team what’s actually working. You don’t just set up systems—you think about who they serve and whether they’re delivering. What Success Looks Like In Your First Year Within your first 6–12 months, you will: Build a marketing automation engine in HubSpot that nurtures leads from first touch through conversion—for both our SaaS platform and nonprofit programs. Establish a single source of truth for CRM data, giving marketing, sales, outreach, and development teams clean, reliable data they can act on. Execute and optimize campaigns designed by the Director of Marketing that drive Called platform adoption, grow our donor base, and expand Faith Forward’s national reach. Create dashboards and reporting that show exactly what’s working, what isn’t, and what to do about it. What You'll Own CRM & Marketing Automation Own HubSpot marketing automation end-to-end: workflows, sequences, email campaigns, lifecycle stages. Build and maintain lead scoring models and segmentation strategies. Create automated nurture campaigns for potential customers, donors, and ministry partners. Own CRM data integrity, structure, and governance—no one should question the numbers. Define and manage the technical marketing lifecycle from first touch to conversion. Campaign Execution & Optimization Take campaign briefs from the Director of Marketing and bring them to life—landing pages, forms, emails, and workflows. Execute campaigns for SaaS growth (Called) and donor/partner engagement (Newman Connection). Own campaign tracking, attribution, and ROI measurement. Run A/B tests and iterate continuously to improve performance. Lead Generation & Conversion Build lead magnets and landing pages designed to convert. Optimize form capture, lead flows, and conversion paths across all channels. Monitor pipelines and surface opportunities to improve lead quality and conversion rates. Reporting & Insights Build and maintain CRM dashboards that inform marketing, outreach, development, and product decisions. Track campaign performance across the full funnel—lead generation, conversion, and retention. Tell us which channels are actually driving parish sign-ups and which ones we should stop investing in. Ensure marketing attribution is accurate and actionable across all campaigns. Cross-Team Collaboration Partner closely with the Director of Marketing—she sets strategy, you execute and optimize. Work across product, outreach, development, and leadership teams to ensure systems and integrations support the mission. Collaborate with the Social Media Manager to connect organic content to lead generation and automation. What You Bring 2–4 years of experience in marketing operations, demand generation, or marketing automation. Hands-on experience managing HubSpot (or a comparable platform) for marketing automation. Strong understanding of CRM systems, data segmentation, demand gen funnels, and marketing workflows. Experience building landing pages, forms, and email campaigns. Proven ability to manage multiple projects and campaigns simultaneously without losing the thread. Strong analytical skills—you can read marketing data and turn it into action. An entrepreneurial mindset–willing to take on AI and new challenges when they arise Cross-functional communication skills. You’ll work with people across marketing, sales, product, and development—you need the confidence to surface what the data is saying, even when it’s uncomfortable. What Will Make Us Love You Even More Experience in SaaS, nonprofit, or mission-driven organizations. Familiarity with donor engagement or nonprofit marketing funnels. Experience with lead scoring, lifecycle management, and marketing attribution models. Working knowledge of Google Tag Manager, website integrations, or analytics tools. Experience managing multi-brand or multi-audience campaigns. You don’t just understand our mission—you’re energized by it. You see marketing systems as infrastructure for evangelization, not just lead gen. Compensation & Benefits Competitive salary based on experience, with clear growth opportunity as the role and organization expand. Full benefits package included. We’re building communities where every person is Needed and Known. If that sentence does something to you—not just as a tagline, but as a conviction—we want to hear from you. Newman Ministry is an equal opportunity employer. All qualified applicants will receive consideration for employment.