Marketing Operations Manager

Meet Instinct 👋 Instinct Science is at the forefront of veterinary innovation, comprised of world-class tools that have served our industry for decades: easy-to-use veterinary practice software (Instinct EMR), an essential resource for expanding your knowledge and skills (Clinician’s Brief), clinical and pharmaceutical decision support (Standards of Care & Plumb’s), and an AI scribing platform (ScribbleVet). Combined, Instinct Science offers an ecosystem that veterinarians rely on for every aspect and stage of their careers. At Instinct Science, we believe in leading with compassion. Our team, our customers, and their patients and clients are the foundation of everything we do. Our culture is guided by our U.C.A.R.E. values, which serve as our daily compass: Urgency : We move with speed because our mission is too important to wait. Urgency means prioritizing high-impact work, making timely decisions, and being highly responsive to our customers, partners, and fellow employees. Customer First: We’re our customers’ (and this profession’s) biggest fans. We put them first and obsess over helping them solve their challenges. Act with Grace, Not Teeth: We treat people with kindness, humor, humility, and assume good intent. We ask what we would want if we were in the other person’s shoes. Right Things, Right Reasons: We take ownership of all tasks, big and small. When we make mistakes, we own them, fix them quickly, and learn. Excellence is in our DNA: We hold ourselves and each other to high standards because our work is too important to do otherwise. A Sneak Peek of Your Role 🔭 This job, and the team at Instinct, is remote. The Marketing Operations Manager is a senior individual contributor responsible for architecting, operating, and continuously improving the systems and workflows that power Instinct’s marketing engine across all product lines. Reporting to the VP of Revenue Operations, this role sits at the intersection of marketing strategy and technical execution, owning the marketing technology stack and ensuring every system, process, and data flow is instrumented, automated, and built to scale. This role requires someone who operates with equal fluency at the strategic and execution levels: one moment designing a lead scoring model aligned to account-based marketing priorities, the next building the automation that brings it to life. You bring deep expertise across the full buyer spectrum, from individual practitioners to enterprise decision-makers, and you design systems that reflect the nuance of each motion. You are AI-first and automation-first in your approach, actively eliminating manual work and replacing it with durable, well-documented systems. You are relentlessly focused on the customer journey and view every workflow, form, and handoff as an opportunity to improve the experience of the people Instinct serves. What You’ll Do 🐱‍💻 Marketing Technology & Systems Architecture Own and administer the marketing technology stack, with HubSpot as the system of record, and maintain clean, governed integrations across connected platforms including Slack, Mixpanel, Metabase, Clay, Orbital, and Intercom. Architect and maintain scalable marketing automation systems that support multi-segment buyer journeys from individual practitioners through enterprise accounts. Design and deploy AI-powered workflows using tools such as Clay, Claude, and similar platforms, with a focus on scalability, reliability, and long-term maintainability. Manage data enrichment, identity resolution, and system integrations across marketing and sales platforms to ensure a consistent, accurate view of every contact and account. Continuously audit, debug, and optimize systems to ensure accuracy, scalability, and alignment with business goals; proactively identify technical debt and remediate it. Pipeline Architecture & Lead Management Own the architecture and performance of the inbound pipeline, including forms, routing logic, and sales handoff workflows. Design, implement, and continuously refine lead scoring models, persona segmentation, and account tiering to support account-based marketing and revenue prioritization. Partner with GTM leaders to define and enforce lead lifecycle stages, SLAs, and qualification criteria; build the systems that make compliance automatic rather than manual. Instrument the full marketing funnel in HubSpot, ensuring reliable attribution across channels and product lines. Reporting & Continuous Improvement Build and maintain marketing performance dashboards in HubSpot that give GTM leaders a reliable, real-time view of pipeline contribution, conversion rates, and channel performance. Define and govern marketing metric definitions in alignment with the VP RevOps; flag and resolve discrepancies proactively. Conduct regular systems audits and produce actionable recommendations; operate with a bias toward automation and away from recurring manual work. Document all systems, workflows, and processes with the rigor required for a team of one: if it is not documented, it does not exist. Cross-Functional Partnership Serve as a trusted operational partner to Marketing leadership, translating campaign strategy into technical execution and feeding performance data back into planning. Collaborate with Sales and Customer Experience Operations to ensure clean handoffs, shared data standards, and consistent lifecycle instrumentation across the full customer journey. Partner with Revenue Operations peers and the VP RevOps to prioritize the RevTech roadmap, flag integration gaps, and support cross-functional reporting initiatives. Who You Are 🐱‍💻 Must Haves: 6+ years of experience in Marketing Operations or a closely related discipline, with demonstrated ownership of the marketing tech stack and automation systems. HubSpot expertise is required; CRM administration experience at an advanced level (not just user-level familiarity). Hands-on experience building AI-powered workflows and automations using tools such as Clay, Claude, n8n, or equivalent; comfort with no-code and low-code automation platforms. Proven experience managing lead scoring, persona segmentation, and account-based marketing infrastructure across both SMB/individual and enterprise buyer segments. Experience with data enrichment tools, identity resolution, and multi-system integration management. Proficiency with analytics and BI tools; Mixpanel and Metabase experience preferred. Track record of designing and operating at scale as a team of one: disciplined documentation, systems thinking, and the judgment to prioritize high-leverage work. Strong analytical capability; able to instrument funnels, interpret attribution data, and translate findings into operational recommendations. Preferred: Experience in a multi-product or multi-segment SaaS environment preferred. How Instinct will Care about YOU 🌞 We offer a supportive and caring work environment. We are transparent, open, honest, and empathic, both internally and externally. We pay our team well. We offer medical, dental and vision benefits and 401K with match. We give our team owner-like flexibility over work and time-off, including time to innovate and Flow State Fridays. We offer a generous stipend that can be used for almost anything to allow you to bring your best self to work. We provide all-expense-paid time throughout the year together, including at our annual retreat. The compensation range for this role is $120,000 - $150,000. Actual compensation will be determined through a variety of factors including the candidate's skills, qualifications, and experience. Instinct is an equal opportunity employer committed to equality and providing a pleasant work environment free from harassment or discrimination in any form. All employees will be treated equally without regard to race, color, religion, sex, sexual orientation, gender identity, family or parental status, national origin, ancestry, veteran, or disability status. If you require accommodations throughout any part of the pre-employment process, please contact our People team at [email protected]