Marketing Manager

The main goal of this role is to set up and fulfill marketing strategies geared towards raising brand awareness, generating leads Challenges & Responsibilities - Collaborate with other Business Development team members to plan marketing campaigns - Create and manage editorial calendars across various media platforms (blog posts, case studies, Medium, AWS, ABM, catalog platforms) - Implement strategy and manage the process of launching marketing campaigns through ABM, AWS, SMM (LinkedIn, Twitter, etc.), Google ads, etc. - Produce a brand style guide that communicates the right messaging to attract prospective customers - Managing the design and production of promotional materials, such as websites, presentations, etc. - Conduct market research to analyze market trends, and competitors, and determine the target audiences needs, wants, habits, interests, and other relevant factors used in creating targeted marketing campaigns - Tracking effectiveness and engagement of marketing campaigns - Overseeing the companys attendance at events, such as trade shows, conferences - Report to Head of Business Development & Partner - Follow the company's Business Development strategy and reach its goals Skills - 5+ years of experience in marketing - Understanding of the AI services market - Understanding of B2B - A proven track record in writing - Strong presentational skills - Sense-making approach - Team management skills - Understanding of inbound and outbound strategies - Market analysis and customer knowledge - Sales and marketing hypothesis testing - Advanced English Knowledge - Experience in IT Service or Product Company - Understanding of B2B and AI services market - Understanding of inbound and outbound strategies - Experience in launching ABM campaigns is preferred Experience - Experience in growing online presence, generating leads through marketing campaigns - Experience working with sales on the best practices for measuring modern revenue marketing including OKRs, targets, and attribution. - Experience in developing creative campaigns and executing them across multiple digital channels