Marketing Manager

Marketing Manager Marketing Manager Remote (UK) Do you want to help shape software that affects thousands of lives? Who are we? We are ranked as the UK’s #1 construction specific software player and our mission is simple; to provide market leading end-to-end software solutions to the construction and construction like industries across the entire build life cycle. If you are looking to build an exceptional career with an award-winning company you’ve come to the right place. Our teams are based in the UK, Europe, and India, working on products that are used on a global scale. We have a clear and defined road map to deliver over the next 3 years, which is centred around a large-scale digital transformation as well as continuing our growth and expansion. We embrace diversity and equality and want our employees to be comfortable bringing their whole selves to work. We are committed to building a team with a variety of backgrounds, skills and views. Creating a culture of Equality isn’t just the right thing to do, it improves every aspect of our business. Purpose We are looking for a commercially led, revenue-accountable Marketing Manager to lead go-to-market execution for a portfolio of software applications within Causeway. You will own demand generation activity for your assigned area and play a key role in our shift from product-led marketing to a platform-led, customer-centric GTM strategy underpinned by CausewayOne. You will shape and execute marketing strategies that deliver qualified pipeline, improve conversion rates, and support growth through persona-led campaigns, cross-sell plays and targeted ABM. Critically, you will be expected to own the commercial outcomes of your activity – contributing directly to GRR protection, NRR improvement, and new logo pipeline. You will be comfortable speaking in the numbers that connect marketing investment to revenue performance, modelling impact, making deliberate trade-offs, and communicating clearly what is and is not working. Reporting to the Business Unit marketing leader, you will work cross-functionally with Product Marketing, Sales, Product and Pre-Sales, supported by a shared services marketing team covering Brand, Digital and Marketing Ops. With clear commercial targets, you will be responsible for tracking performance to revenue goals and communicating what we’re learning and improving. What this role offers: • Ownership of marketing activity with direct accountability for revenue. • The opportunity to build and run campaigns for high-value customer and new accounts. • Direct contribution to Causeway’s shift to platform-led, AI-first go-to-market execution. • Involvement in storytelling, working closely with Sales to create valuable assets. • Collaborative, high-impact environment where marketing is measured by outcomes. • Clear commercial targets tied to GRR, NRR and pipeline. Key Responsibilities Marketing Strategy & Planning • Define, prioritise and deliver the marketing plan with clear ICP segmentation, account tiering and revenue-impact trade-offs – linking activity directly to GRR protection, cross-sell expansion and new logo pipeline. • Lead planning and execution of cross-sell and ABM campaigns targeting high-value, enterprise and strategic accounts. • Own full-funnel campaign planning with explicit metrics at each stage – from awareness through to pipeline contribution and closed revenue. • Collaborate with Product Marketing to align campaigns with product launches, sales plays and the broader CausewayOne platform narrative. • Support Sales and SDRs with campaigns tailored to strategic sales objectives. • Lead retention marketing activity in partnership with Account Management – including structured outreach for renewal pools, churn-risk accounts and platform adoption plays. Campaign Execution • Deliver multi-channel campaigns across email, digital, webinars, social and events. • Build and manage content for campaigns, including landing pages and nurture flows. • Own campaign A/B testing strategy, working with shared services to test subject lines, CTAs, messaging and formats. • Apply AI meaningfully across the full campaign lifecycle – from ICP identification, intent scoring and account prioritisation through to personalisation, insight generation and decisioning. • Track and report on campaign performance using HubSpot, Salesforce and Monday.com . • Regularly review campaign performance against commercial targets – modelling pipeline contribution, surfacing churn signals and making clear trade-off recommendations to improve GRR, expansion revenue and new logo ROI. Customer Marketing & Storytelling • Partner with Sales to identify wins and build out compelling customer stories. • Create customer case studies, testimonials and proof points that are metric-driven and commercially relevant. • Develop data-led insight content – using Causeway’s own platform and transaction data where available – that reinforces commercial value for both new and existing customers. • Ensure all stories are aligned to key messaging and the CausewayOne platform narrative. Sales Alignment & Enablement • Build close relationships with Sales, SDRs and Pre-Sales to ensure day-to-day alignment. • Act as the primary marketing point of contact for Sales – providing updates, context and input on campaign performance, pipeline contribution and renewal risk. • Work with Product Marketing to ensure consistency between message and execution. • Coordinate closely with Sales Enablement to ensure campaign content supports the field. • Stay plugged into competitive dynamics and market insight to keep campaigns relevant. Key Skills, Experience and Qualifications The essentials we need from you: • Minimum of 3–5 years of experience in a B2B marketing or related role. • Demonstrable experience planning and delivering demand generation campaigns. • Hands-on experience with ABM, especially for complex buyer groups or large accounts. • Strong understanding of ICPs, personas and how to target them across the journey. • Confident running multi-channel campaigns with a test-and-learn mindset. • Comfortable using HubSpot and Salesforce to manage and optimise campaigns. • Skilled at working cross-functionally in fast-moving teams. • Collaborative but outcome-driven. • Strong written and verbal communication skills — able to translate ideas into execution. • Commercially aware, curious and proactive — focused on impact, not activity. • Bachelor’s degree in Marketing, Business or related field is helpful but not essential. What you get from us: If you're looking to build an exceptional career with an award-winning company you’ve come to the right place. We believe everyone at Causeway has a vital role to play in our success. Causeway is fuelled by curiosity and is a place for people who beam with positivity and burn with ambition. Our team is everything, so we’ll take good care of you. In fact, we give well-being the same priority as our other business goals. We’re strong advocates of work-life balance, offering hybrid working alongside the opportunity to work from modern, collaborative offices. Our Values We are United . As part of a team, we’re better together. We are Agile . Be the change, we’re on a journey. We are Trusted . Do the right thing, we own this. We are Driven . Get stuck in, we make it happen. Benefits As a leader in employee engagement and people management, there are fantastic benefits and rewards at Causeway. We strive, year on year, to achieve recognition as an award-winning workplace that our employees love. We’ve selected just a few of the many benefits available below to show you how we take care of our Causeway stars. 25 days annual leave + public holidays, increasing with length of service. 4% matched pension. Income protection and life assurance. Access to our award-winning benefits platform. We take mental health seriously and have a dedicated EAP available 24/7. £100 allowance towards a fitness club. Dell discounts. Private Medical Insurance. Paid study leave + volunteering days. Car Scheme. Like all responsible companies Causeway is aware of the need to recognise the importance of protecting our environment and addressing the climate emergency. Causeway is a carbon neutral company and we offset our calculated carbon footprint. However, we recognise that offsetting is not a permanent solution, so we set environmental objectives to reduce our footprint year-on-year. Department Marketing Locations Remote Remote status Fully Remote Employment type Full-time Remote