Marketing Data Analyst

ABOUT US VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with over 500 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future. YOUR ROLE IN VT MARKETS As Marketing Data Analyst , you will report to the Head of Digital Growth and serve as the data backbone of VT Markets' Growth Team, operating remotely from China. In this role, you will be responsible for evaluating marketing performance and generating user growth insights across global markets—building the analytical infrastructure that powers smarter, faster decisions across the business. You will work closely with the Marketing, Product, and Operations teams globally, as well as the Global Marketing COE in Singapore, to ensure data-driven strategies translate into measurable business outcomes. From attribution modelling and anti-fraud detection to automated reporting and budget optimisation, your analytical work will directly shape how VT Markets allocates and scales its global marketing investment. WHAT SUCCESS LOOKS LIKE You have established a reliable, cross-channel attribution framework that is trusted and actively used by Marketing, Product, and Operations teams to make confident, data-backed decisions on budget allocation and campaign strategy. You have built a self-serve reporting infrastructure that reduces ad-hoc data requests and empowers stakeholders across global regions to independently access the growth insights they need. You have created a proactive fraud detection capability that meaningfully improves the quality and authenticity of user acquisition, ensuring VT Markets' marketing investments deliver genuine long-term trader value. WHAT MAKES YOU A GREAT FIT Job Experience & Education 3–5 years of experience in growth analytics, marketing analytics, or a related data function, with strong preference for backgrounds in Fintech, Gaming, or E-commerce with global User Acquisition (UA) experience. Hands-on experience working with Mobile Measurement Partners (MMPs) such as AppsFlyer or Adjust, and data integration platforms such as Google Analytics 4 (GA4). A degree in Statistics, Mathematics, Computer Science, Data Science, or a related quantitative field; equivalent industry experience is equally considered. Technical & Functional Skills Expert-level SQL proficiency; strong working knowledge of Python or R for data processing, statistical modelling, and automation; familiarity with data warehouses such as Google BigQuery or Snowflake. Solid mathematical foundation in probability and statistics, with the ability to independently design A/B tests — including sample size calculation, significance testing, and attribution logic. Experience building and managing BI dashboards (e.g. Tableau, Looker, or equivalent) to deliver scalable, self-service reporting solutions across global teams. Soft Skills Strong analytical storyteller — able to translate complex datasets and model outputs into clear, actionable recommendations for both technical and non-technical stakeholders. Detail-oriented and rigorous, with a strong sense of data quality ownership and the discipline to maintain accuracy across high-volume, multi-market datasets. Comfortable working autonomously in a remote, fast-paced global environment with the ability to manage competing priorities and deliver insights under tight timelines. Other Requirements Working proficiency in English, with the ability to navigate English-language technical documentation and global ad platform APIs. Due to the remote nature of the role, you will need to access your personal device & laptop for work. YOUR RESPONSIBILITIES Full-Funnel Attribution: Establish and maintain cross-channel attribution models (MMM/MTA) to accurately evaluate the contribution of Google, Meta, TikTok, KOLs, and Affiliates; resolve attribution data gaps and discrepancies across Web and App platforms. Marketing ROI Optimisation: Monitor CAC and LTV across global markets in real-time; conduct Cohort Analysis to identify high-value channels and deliver data-driven recommendations for multi-million dollar marketing budget allocation. User Behaviour Insights: Conduct deep-dive analysis into churn drivers at key conversion nodes — Registration, KYC, First Trade, and Deposit — to identify funnel growth opportunities and guide the design and evaluation of product-side A/B tests. Anti-Fraud & Quality Control: Develop anti-fraud detection models to combat "bonus hunters" and ad traffic fraud in overseas markets, protecting marketing spend and ensuring it reaches authentic, high-quality traders. Automated Reporting System: Build and manage global growth dashboards using BI tools to enable data self-service across regions, currencies, and functions including Marketing, Product, and Operations. WHAT WE OFFER As official partners of Newcastle United F. C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreneurship is incentivized and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualized roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries. 7. YOUR JOURNEY AFTER APPLYING Screening interview with our Talent Acquisition Partner Interview with your manager — Head of Digital Growth Second interview with 2nd-level manager—Chief Data Officer 关于我们 VT Markets 是一家屡获殊荣的多资产经纪商，在全球 160 多个国家拥有超过 300 万名交易者的信任，目前拥有 500 多名员工，并持续增长。公司成立于 2015 年，使命是让交易变得更加普及、人人可参与。 VT Markets 提供稳健的交易环境、超过 1000 种可交易产品、极低点差以及极速执行。我们致力于提供卓越的客户服务，并赋能现代交易者把握市场机会。我们的平台让交易者能够随时随地进行交易，支持他们在构建安全金融未来的旅程中不断成长。 你在 VT MARKETS 的角色 作为 营销数据分析师 ，你将向数字增长负责人（Head of Digital Growth）汇报，并作为 VT Markets 增长团队的数据核心成员，在中国远程办公。 在该职位中，你将负责评估营销表现，并在全球市场范围内生成用户增长洞察——构建支持企业更智能、更快速决策的分析基础设施。 你将与全球的营销、产品和运营团队密切合作，并与位于新加坡的全球营销 COE 团队协作，确保数据驱动的策略能够转化为可衡量的业务成果。 从归因模型、反欺诈检测到自动化报告和预算优化，你的分析工作将直接影响 VT Markets 如何分配与扩展其全球营销投资。 你的职责 全漏斗归因分析 建立并维护跨渠道归因模型（MMM / MTA），准确评估 Google、Meta、TikTok、KOL 以及联盟渠道的贡献；解决 Web 与 App 平台之间归因数据缺口与差异问题。 营销 ROI 优化 实时监控全球市场的 CAC 与 LTV，并通过 Cohort Analysis（用户群组分析）识别高价值渠道，为数百万美元级别的营销预算分配提供数据驱动建议。 用户行为洞察 对关键转化节点（注册、KYC、首次交易、入金）的流失原因进行深度分析，识别增长机会，并指导产品侧 A/B 测试的设计与评估。 反欺诈与质量控制 开发反欺诈检测模型，以识别海外市场中的“羊毛党”及广告流量欺诈行为，保护营销预算并确保其触达真实且高质量的交易者。 自动化报告系统 使用 BI 工具建立并管理全球增长数据看板，使营销、产品及运营团队能够跨地区、跨币种进行数据自助分析。 成功的衡量标准 你已建立一个可靠的跨渠道归因框架，并被营销、产品和运营团队信任与广泛使用，以支持预算分配和营销策略的决策。 你建立了可自助使用的报告体系，减少临时数据需求，使全球各地区的利益相关者能够自主获取增长洞察。 你创建了主动式欺诈检测能力，显著提升用户获取质量，确保 VT Markets 的营销投资能够带来真实且长期价值的交易者。 我们期待的理想人选工作经验与教育背景 拥有 3–5 年增长分析、营销分析或相关数据岗位经验，具备金融科技、游戏或电商行业背景并有全球用户获取（UA）经验者优先。 具备使用移动归因平台（MMP）如 AppsFlyer 或 Adjust 的经验，并熟悉数据整合平台如 Google Analytics 4（GA4）。 拥有统计学、数学、计算机科学、数据科学或相关量化领域的学位；同等行业经验亦可考虑。 技术与专业技能 精通 SQL；熟悉 Python 或 R 用于数据处理、统计建模和自动化；了解数据仓库如 Google BigQuery 或 Snowflake。 具备扎实的概率与统计学基础，能够独立设计 A/B 测试，包括样本量计算、显著性检验及归因逻辑。 具备构建与管理 BI 数据看板经验（如 Tableau、Looker 或同类工具），为全球团队提供可扩展的数据分析解决方案。 软技能 具备优秀的数据洞察表达能力，能够将复杂的数据和模型结果转化为清晰且可执行的建议，适用于技术和非技术利益相关者。 注重细节且严谨，对数据质量具有强烈责任感，能够在多市场、大规模数据环境中保持准确性。 能够在远程、快节奏的全球化环境中独立工作，并在多任务环境下高效交付分析洞察。 其他要求 具备英语工作能力，能够阅读英文技术文档并理解全球广告平台 API。 由于该职位为远程岗位，需要使用个人设备及电脑进行工作。 我们提供什么 作为纽卡斯尔联足球俱乐部（Newcastle United F.C.）的官方合作伙伴，VT Markets 致力于突破传统个人金融的界限。 通过透明且客观的绩效管理文化，我们持续追求个人与团队的卓越表现。在这里，我们鼓励协作与内部创业精神，并致力于让每个人都能通过自己的岗位理解其对公司战略目标的贡献。 你将在一个来自 15 多个国家、多元文化的全球团队中获得成长，并与我们共同引领这个快速发展的行业。 申请后的流程 与人才招聘伙伴（Talent Acquisition Partner）进行初步面试 与直属主管（Head of Digital Growth）面试 与二级主管（Chief Data Officer）进行第二轮面试