Marketing Data Analyst

About Finom Finom is a European tech startup headquartered in Amsterdam, and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform. We recently closed a €115 million Series C equity round (around $133 million), bringing our total funding to approximately $346 million. This significant investment follows a $105 million growth funding round from General Catalyst, a long-term backer since 2021 known for supporting companies like Airbnb, HubSpot, KAYAK, and Stripe. Finom's platform goes beyond traditional banking, offering invoicing and a growing suite of features, including AI-enabled accounting, aiming to simplify financial management for entrepreneurs. We're actively expanding our reach across key EU markets like Germany, France, the Netherlands, Italy, and Spain. At Finom, we’re not just redefining the entrepreneurial experience — we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole. Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business. The Role We're looking for a Senior Marketing Data Analyst who thinks like a growth partner, not just an analyst. You'll own the measurement layer connecting marketing spend to business outcomes across channels, campaigns, and markets — directly influencing how hundreds of thousands of acquisition dollars are allocated. What You'll Do Acquisition & Performance Analytics Own the acquisition analytics pipeline end-to-end, building a comprehensive understanding of our growth engine Deeply analyze funnel performance across channel, campaign, creative, audience, and geography to surface actionable optimization opportunities Track and narrate core business drivers: CAC/CPA, conversion rates, retention, LTV, and ROI/ROAS Measurement & Attribution Architect sophisticated measurement frameworks that give a clear, reliable view of marketing performance Develop and maintain robust Multi-Touch Attribution (MTA) models to properly credit every touchpoint in the customer journey Build and deploy Marketing Mix Modeling (MMM) to understand the macro-level impact of our diversified spend Drive rigorous incrementality measurement to ensure we're generating true business uplift — not just activity Experimentation Design and execute geo-tests and other experimental methodologies to validate growth hypotheses Define success metrics and establish rigorous control groups to protect experimental integrity Size tests for statistical significance and translate complex results into clear direction Act as a strategic advisor to the growth team: confident scale / no-scale recommendations grounded in data Communication & Stakeholder Management Transform complex analysis into sharp, actionable recommendations focused on measurable business impact Present findings in business-centric language with compelling visualizations for audiences from growth teams to C-level Proactively champion improvements in tracking infrastructure, data quality, and automated reporting Partner closely with stakeholders across the organization to align data strategy with business goals Who You Are 5+ years of experience in marketing analytics, growth analytics, or a related data-heavy role Deep hands-on expertise with MTA and MMM methodologies — you've built these, not just consumed them Strong experimentation instincts: you know how to design a clean test and what to do when results are messy Proficient in SQL; comfortable with Python or R for modeling work Experience with attribution platforms, BI tooling (Looker, Tableau, or similar), and web analytics Able to communicate with precision to both technical and non-technical audiences Fintech or high-growth B2C/B2B SaaS background is a strong plus What You Will Get In Return Make a genuine impact on the product Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product. Work in the EU Embark on this exciting journey with us and enjoy the flexibility of traveling and working remotely or in a hybrid model across Europe. Become a stock options holder Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders. Receive unwavering support and care Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling. Work & Swim program Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views. Equal Opportunity Statement At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.