PPC Specialist ( Google Ads)

PPC Specialist ( Google Ads) Apply Now! We are looking for a dynamic and results-driven PPC Specialist with strong expertise in Google Ads campaign management and performance analysis. YOUR IMPACT: Plan, execute, and optimize Google Ads campaigns to achieve user acquisition and performance targets. Manage search, display, video, performance max, and remarketing campaigns to ensure efficiency and maximum ROI. Collaborate with creative teams to develop high-performing ad creatives and landing page recommendations that drive conversions. Monitor key performance metrics (Conversions, CPA, ROAS, CTR) and continuously optimize campaigns based on data insights. Stay up to date with Google Ads updates, industry trends, and best practices to maintain competitive campaign performance. Google Ads Campaign Management Plan, launch, and optimize campaigns across Google Ads platforms. Conduct keyword research, competitor analysis, and audience targeting strategies. Manage bidding strategies and campaign budgets effectively to maximize ROI and achieve KPIs. Perform A/B testing on ad copy, landing pages, and campaign structures to improve performance. Analyze campaign data and provide actionable insights for continuous optimization. Implement remarketing strategies to improve conversion rates and user acquisition. Ensure campaigns follow Google Ads policies and best practices. Performance Reporting & Analysis Prepare weekly, monthly, and quarterly performance reports. Analyze campaign data to identify trends, opportunities, and optimization areas. Track and evaluate key performance metrics to improve campaign effectiveness through data-driven decision-making. Use analytics tools to measure user behavior and campaign impact. Budget Management Manage campaign budgets efficiently while achieving performance objectives. Continuously assess cost efficiency and optimize campaigns for maximum ROI. Monitor spend pacing and budget allocation across campaigns. Proven experience managing medium to large advertising budgets. OUR REQUIREMENTS: Minimum 3 years of experience in PPC, performance marketing, or digital advertising with a strong focus on Google Ads. Strong analytical skills with experience using Google Ads, Google Analytics, Looker Studio, and Google Tag Manager. Google Ads certification is considered a plus. Strong communication skills in English (minimum B1 level), both written and verbal. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Experience in the sports betting and casino industry is considered an advantage. WHAT WE OFFER: Annual Discretionary Performance Bonus 💷 Annual Salary Review 💵 21 Days of Paid Leave 📢 Hybrid Model 🏠 Semi-flexible Working Hours ⌚ Provident Fund 💰 Medical Insurance coverage ❤‍🩹 Sports Benefits App Subsidized Subscription 🏋 EUR 100 monthly Lunch Allowance with extra EUR 9 per in-office day 😋 Weekly Happy Hour 🤠 Exciting Career Paths 🎯 Personalized Learning and Development Programs 📖 Birthday Leave! 😎 Marriage Leave Vacation 💍 Variety of Employee Perks 🎫 Department Marketing Locations Cyprus Remote status Hybrid Workplace Type Hybrid About B2Tech B2Tech is a leading omnichannel technology solutions provider to the Sportsbook & iGaming industry with a strong presence and focus on emerging markets. Founded in 2010 Co-workers 280