Marketing Automation Specialist (GoHighLevel, ManyChat, Funnels & AI Content) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST)

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to drive inbound lead generation through content, funnels, automation systems, and AI-powered workflows.

This is a hands-on execution role focused on:

content repurposing
lead generation funnels
marketing automation
AI-powered workflows
Instagram & DM automation
conversion optimization

You’ll be responsible for turning content into leads, building automation systems that nurture prospects, and continuously improving funnel performance and operational efficiency.

If you enjoy combining:

content
automation
AI tools
funnels
lead systems

into scalable marketing workflows — this role is built for you.

What You’ll Own

AI Content Engine & Repurposing

Turn one piece of raw content into 10+ marketing assets using AI tools
Batch-create 7 days of content across:

LinkedIn
Instagram
Email
Short-form content platforms

Use AI tools such as:

ChatGPT
HeyGen
AI writing and editing tools

Ensure content supports lead generation and funnel performance — not just engagement
Maintain consistency in messaging, branding, and publishing workflows

Marketing Automation & Lead Systems

Build and manage:

lead capture systems
CRM pipelines
automation workflows

Create and optimize:

email follow-ups
SMS nurturing sequences
AI-driven chat flows

Build automation systems inside:

GoHighLevel

Ensure structured tracking and zero lead leakage across funnels and campaigns

Funnel Building & Conversion Optimization

Build high-converting:

landing pages
lead funnels
booking flows

Connect funnels directly to scheduling and CRM systems
Continuously optimize:

messaging
structure
user flow
conversion performance

Run ongoing testing and funnel improvements

Instagram & ManyChat Automation

Build and manage Instagram DM automation systems using:

ManyChat

Set up:

keyword triggers
automated responses
lead capture flows

Convert engagement into qualified leads through structured automation systems

Video Content Creation

Create short-form video content including:

Reels
Shorts
clipped content

Repurpose long-form content into engaging short-form formats
Support basic editing using tools such as:

CapCut
Descript
similar editing platforms

System Optimization & Efficiency

Identify repetitive manual workflows and automate them
Improve systems to increase output while reducing manual effort
Run weekly optimizations across:

funnels
automations
content systems
lead workflows

Paid Ads Support

Launch and manage basic:

Facebook lead generation campaigns
Instagram lead campaigns

Support scaling paid acquisition once organic systems are optimized

What Makes You a Strong Fit

You think in systems, funnels, and automation
You’re execution-focused and move quickly
You understand how content drives lead generation
You enjoy improving workflows and removing manual work
You balance:

creativity
performance
operational efficiency

You are highly organized and process-driven

Requirements (Must-Have)

Experience

Proven hands-on experience with:

GoHighLevel
funnel building
CRM workflows
automation systems

Strong ManyChat experience:

Instagram automation
DM workflows
lead capture systems

Technical & Marketing Skills

Daily use of AI tools such as:

ChatGPT
HeyGen

Experience building and managing:

lead generation funnels
nurture systems
booking workflows

Ability to efficiently batch and schedule multi-platform content
Experience creating or repurposing short-form video content
Familiarity with automation tools such as:

Zapier
Make
n8n

Nice to Have

Experience supporting founders, coaches, or online businesses
Familiarity with:

paid social campaigns
lead generation marketing
conversion optimization

Experience scaling inbound lead systems
Understanding of AI workflow optimization and prompt engineering

Tools & Platforms

GoHighLevel (GHL)
ManyChat
ChatGPT
HeyGen
Zapier / Make / n8n
CapCut / Descript
Facebook & Instagram Ads
CRM & funnel platforms

What a Typical Day Looks Like

Build and optimize lead funnels and automation workflows
Repurpose content into multi-platform assets
Create and schedule short-form content
Improve ManyChat and Instagram DM automations
Launch and monitor lead generation campaigns
Optimize funnel conversions and automation performance
Review lead flow, engagement, and campaign performance

In short:
You turn content, automation, and AI tools into scalable lead-generation systems that drive measurable business growth.

Key Metrics for Success (KPIs)

Number of qualified leads generated
Funnel conversion rates
Booking and opt-in conversion improvements
Reduction in manual workflows
Automation reliability and lead tracking accuracy
Content output consistency and engagement
Speed and quality of campaign execution

Why This Role Stands Out

High ownership across content, funnels, and automation
Work directly with AI-powered marketing systems
Opportunity to build scalable lead-generation infrastructure
Exposure to:

automation
AI workflows
CRM systems
content repurposing
conversion optimization

Growth opportunities into:

Marketing Operations Lead
Growth Marketing
Automation Strategy
Funnel & CRM Management

Interview Process

Initial Screening Call
Recruiter Interview
Final Interview
Offer & Onboarding

Apply Now

If you:

enjoy building funnels and automation systems
know how to turn content into leads
love AI-powered workflows and operational efficiency
thrive in execution-focused marketing environments

this is a strong opportunity to step into a high-impact marketing automation and lead generation role.

Marketing Automation Specialist

About this role