About Foundation
Foundation is an AI visibility marketing agency that drives pipeline growth for mid-market and enterprise B2B tech and SaaS companies. We help clients generate pipeline through content engineered to distribute across LLMs, search, social, communities like Reddit, and every channel their buyers actually use.
The Role
We're hiring a Marketing Associate to be the execution engine behind Foundation's own marketing and the visibility of our founder and CEO, Ross Simmonds. You'll split your time evenly across two functions: extending Ross's reach through speaking, awards, podcasts, and social, and supporting the marketing team with content distribution, campaign launch operations, and paid media coordination.
This is a builder seat for a marketer who likes to ship. You'll work directly with the Senior GTM Manager, with stakeholder time across Ross, the Creative Director, and the paid media lead. The role rewards people who own trackers, hit deadlines, and treat distribution as seriously as creation.
What You'll Own
Ross Media (50%)
Extend Ross's reach across the channels where B2B decision-makers spend their time.
- Speaking pipeline: research relevant conferences, executive roundtables, marketing associations, and industry events. Run outreach to organizers, pitch Ross as a speaker, coordinate logistics, and confirm bookings
- Awards: identify relevant marketing, agency, and entrepreneurship awards. Draft and submit applications, coordinate case study materials with the team, and maintain a master database of deadlines, eligibility, and submission history
- Podcasts and media: outreach to relevant shows, coordinate bookings, prep Ross with talking points, and follow up post-appearance for repurposing
- Social posting and engagement: schedule and post Ross's content across LinkedIn and X based on his drafts or pre-approved assets. Track engagement, repurpose high performers into threads, carousels, or email content
- Speaker prep: maintain bios, headshots, topic descriptions, and talk summaries. Build a library of pre-approved assets that scale across appearances
- Pipeline tracker: maintain a live speaker, awards, and podcast pipeline in ClickUp with topics, deadlines, contacts, and status
Marketing Execution Support (50%)
Support the Senior GTM Manager in running Foundation's own marketing motion.
- Content distribution: repurpose, syndicate, and seed content across Foundation's owned channels and relevant communities. Schedule and ship across LinkedIn, newsletter, YouTube, Reddit, and partner surfaces
- Campaign launch operations: own UTM hygiene, asset library, launch checklists, and post-mortem documentation. Make sure nothing ships broken
- Paid media asset operations: coordinate brief intake, version control, and asset handoff with the paid media specialist on creative variants
- ClickUp hygiene: keep the marketing team's ClickUp running clean. Author pages, editorial calendar, campaign trackers, and sprint workflows
Note on scope: marketing execution responsibilities will evolve as the GTM function builds out. Initial focus is distribution and campaign operations; additional responsibilities may be added as Foundation's marketing scales.
How You'll Work
The Senior GTM Manager owns your week. Ross and the Creative Director are stakeholders. When priorities collide (and they will), the GTM Manager arbitrates.
Across the year, the role runs roughly 50/50 with seasonal flex. Awards season clusters in Q1 and Q3. Conference season clusters in Q2 and Q4. Some quarters Ross Media takes more of your time, others marketing execution does. You'll need to read the calendar and shift accordingly.
What You've Done Before
- 2-5 years in B2B marketing operations, agency marketing coordination, or in-house demand generation support
- Owned a tracker and chased people down for inputs. You've been the person who makes sure the launch actually launches
- Shipped distribution work, not just content creation. You understand that something written and forgotten is a miss
- Comfortable with cold outreach to organizers, podcast hosts, and award programs. Writes a clean pitch email without coaching
- Comfortable writing clean outreach copy: speaker pitches, podcast outreach, award submissions. You can match tone to audience without coaching
- Comfortable with ClickUp, Notion, Google Workspace, and social scheduling tools (Buffer, Later, or equivalent). Bonus if you've worked inside an AirOps or similar AI workflow system
What Will Make You Successful Here
- You sweat the details. UTMs, asset versions, tracker fields, submission deadlines. The work is in operational hygiene
- You're proactive without being asked. You see the gap, you fill the gap, you flag what you couldn't fill
- You read the room on AI. We use it to do better work, not to take shortcuts. Slop is a fireable offense
- You ship because Foundation moves fast. Quarterly plans matter; weekly output matters more
- You have a point of view and defend it with evidence. You'll get pushback from a team that thinks hard about this stuff and you welcome it
Success Metrics
Ross Media
- 3-5 confirmed speaking engagements per quarter that align with Foundation's positioning and target audiences
- 20+ qualified opportunities in the speaking, awards, and podcast pipeline at any given time
- Master awards database kept current with deadlines, eligibility, and submission history
- Award submissions completed on time, with case study materials gathered and applications reviewed before deadline
Marketing Execution
- Content distribution velocity: target volumes set by the Senior GTM Manager and tracked monthly
- Campaign launch quality: zero missed UTMs, broken assets, or missing tracker entries at launch
- ClickUp hygiene: marketing team workflows run clean, with no orphaned tasks or stale deadlines
Cross-cutting
- 90%+ satisfaction rating from the Senior GTM Manager, Ross, and the broader marketing team based on quarterly internal feedback
- At least one process improvement or new opportunity identified and shipped per quarter
Compensation and Logistics
- Salary range: C$26K - C$36K
- Remote-friendly
- Reports to the Senior GTM Manager
How to apply:
- Fill in Culture Index survey: https://go.cultureindex.com/p/J566Yh2CO3
- Apply through the application form