Marketer (Brand, Product, Storytelling)

**Location:** San Francisco\ **Reports to:** CEO ## About Tavus Tavus is a research company focused on building AI systems that enable real-time, human-like interaction between people and machines. Its technology combines multimodal perception, generation, and low-latency infrastructure to support conversational video interfaces. The company is backed by investors including Sequoia Capital, Y Combinator, and Scale Venture Partners. ## The Role Tavus is hiring a founding marketer to lead brand, product marketing, and category development. This role sits outside a traditional marketing structure and reports directly to the founder. The successful candidate will own narrative development, content creation, and distribution end-to-end. ### Key responsibilities include: * Developing and maintaining core company and product narratives * Translating technical concepts into clear, externally facing messaging * Creating high-quality content across formats (written, video, demos, launches) * Supporting frequent product launches (weekly cadence) with structured messaging and assets * Owning and evolving brand positioning across website, product, and external channels * Driving distribution through organic, social, and PR channels * Contributing to category definition in an emerging market ## Candidate Profile The role is open to candidates across a range of seniority (typically 4+ years’ experience), with a focus on demonstrated execution capability. Two common profiles are expected: ### **Narrative / Creative Focus** * Strong ability to develop clear, compelling messaging from complex inputs * High attention to detail across writing, visual output, and overall brand * Experience producing product-facing content (e.g. demos, websites, launch materials) ### **Distribution / Growth Focus** * Experience driving reach through content, launches, and media * Strong understanding of channels, timing, and amplification strategies * Track record of creating high-engagement or high-visibility moments Candidates may lean toward one area but should be capable across both. ### Requirements * Proven experience executing marketing work end-to-end (not solely strategy) * Ability to operate independently and manage multiple workstreams * Strong product understanding and ability to map messaging to user journeys * High quality bar for output and attention to detail * Willingness to work in a fast-paced environment with frequent releases ### Preferred Background * Experience in AI or developer-facing products * Exposure to early-stage or high-growth environments * Involvement in positioning or launching new product categories * Familiarity with companies such as ElevenLabs, Lovable, or similar ### Scope and Impact * Full ownership of brand and narrative development * Direct collaboration with the founder * Responsibility for external perception of the company and its products * Opportunity to shape positioning in a new and evolving category