Full-Stack Marketer/Media Buyer

BNB Investor Academy - Full-Stack Marketer/Media Buyer Business Info: BNB Investor Academy teaches people, step by step, how to find, invest in, set up and manage high cash flowing short term rental properties on sites like Airbnb and VRBO. We have taught over 3,000 people, who collectively, have acquired over $1B in real estate, saved millions in taxes and cash flow millions per year. We also offer a mastermind program called BNB Boardroom, in which BNB Investor Academy members that have successfully launched properties can enroll in to further scale their portfolios. Business Information Links: Landing Page & Testimonials Trust Pilot Reviews Location: This role is ONLY available to US/Canadian residents/nationals. Please do not apply if you are not a US/Canadian citizen, and are not residing in the US/Canada Compensation: Base Salary: $8,000-$12,000/mo+ depending on experience level Timezone/Working Hrs: Timezone: US timezone (EST-PST) Have to be US/Canada based This is a full time, 8 hours / day position with breaks. Mission: We are looking for someone that deeply understands how to run paid Ads (Meta, Google, YT), look at funnels, read numbers/metrics and optimise key performance indicators This role would be a great fit for someone that knows how to structure and design winning campaigns, landing pages, and email marketing strategies. We spend 6 figures monthly into Ad campaigns and we’re looking for a seasoned full-stack marketer/media buyer that can improve funnel & conversion metrics, and optimise Ad spend across all channes Growth Opportunity: 🚀Role Sustainability - This offer is a premium, exceptionally reviewed offer, and seen as a pioneer within its niche. Combining this with a well-established team (16 person sales team), with seasoned and tenured management, this is a genuine opportunity for Marketing Directors seeking tenure, real systems, longevity and excellent product-market fit 📚Course Access - The person we hire will have the ability to go through the education and modules in the BNB Investor Academy and can learn how to benefit and profit from accessing investment opportunities in the short-term rental space 🤝Intentional Support - Full access to daily support and access to our Executive team to support you as you grow within the role If you’re ready to be part of a well-established team, with a high-quality offer and delivery, let’s see what you’re made of! 🚀 Key Responsibilities Funnel Strategy & Optimization Design and optimize end-to-end funnels (through Clickfunnel). Write copy for landing pages Build and manage ClickFunnels assets. Optimize: Opt-in pages Webinar funnels VSL funnels Application funnels Booking funnels Upsell/downsell sequences Identify bottlenecks and improve conversion rates. Conduct A/B testing on the following Headlines Videos/Creatives Testimonials Case studies Funnel layout CTAs Paid Ads Creation, Strategy & Refinement Produce Paid Ads (strategy, copy/script, buyer persona, buyer journey, pain points, etc) for Meta/YouTube/Google Ads Refine existing customer acquisition channels and test new ones. Monitor key KPIs (see below) and overall funnel profitability. Forecast lead/call volume and acquisition performance. Conduct A/B testing on the following Headlines Video ads/Creatives Testimonials Case studies Repurpose Testimonials Repurpose testimonials across paid media campaigns (Ads, VSLs, Funnels) and email marketing campaigns Tracking & Data Analysis Refine targeting, messaging, and offers based on feedback from the sales team. Analyze Ad & email campaign performance. Develop & refine audience targeting strategies. Identify winning campaigns and scale them. Analyze competitor campaigns. Use data to improve lead quality, appointment rates, show rates, and sales conversion rates. Implement and maintain tracking infrastructure. Ensure clean reporting across the funnel. Diagnose data discrepancies. Marketing Operations Create feedback loops between marketing and sales teams. Improve lead qualification processes. Optimize application forms, opt-ins and booking processes. Email Marketing Develop email nurture sequences. Improve lead engagement. Design processes for: Lead nurturing Appointment reminders No-show recovery Re-engagement campaigns Optimize email copy and segmentation. KPI's: As we transition from 3rd party agencies to an in-house Full-Stack Marketer/Media Buyer we will be working with data accumulated (past data + current data) as well as current leadership & marketing team to set benchmarks on the following KPIs: CAC (Customer Acquisition Cost) ROAS (Return on Ad Spend) TQO (Total Qualified Opportunities) Show Rate % Qualifications: 2-3+ years experience running Paid Acquisition Channels (Meta Ads, YT Ads, Google Ads) in the info-product industry (coaching/consulting) Direct experience managing or overseeing six-figure monthly advertising budgets ($100,000+/month) Experience marketing high-ticket info-product offers ($10,000-$20,000+ sales price preferred) Proven track record generating qualified leads for coaching, education, investing, real estate, consulting, or similar businesses Experience with webinar funnels, VSL funnels, application funnels, and appointment booking funnels Experience using ClickFunnels or similar funnel-building platforms Experience developing ad angles, hooks, offers, and messaging strategies Strong understanding of direct response marketing principles