Overview
CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. However, given the business requirements of this role, you are expected to frequently travel to our Seoul office.
About Editage
Editage helps researchers get their work published in top international journals. In Korea, we work with researchers across SNU, KAIST, Yonsei, major medical schools, and corporate R&D, supporting them with editing, translation, and publication services. We're part of Cactus Communications, a global academic services company operating across Japan, China, the US, and Europe.
About The Role
This is a senior individual contributor role that owns retention and lifecycle for Editage's existing customers in Korea. Once a researcher becomes our customer, you're the person responsible for what happens next - keeping them engaged, bringing them back, growing the relationship.
You'll inherit an active customer base across multiple researcher segments and a working CRM stack (email, KakaoTalk, SMS). You'll set the lifecycle strategy, run the campaigns, talk to customers, and own the numbers - repeat purchase rate, dormant reactivation, Paperpal cross-sell, LTV. You'll report directly into the business owner for Editage Korea, with a short path to decisions.
Responsibilities
What you'll own
- Repeat purchase & retention. Build lifecycle programs that turn first-time customers into long-term ones - onboarding, nurture, segment-based engagement.
- Reactivation. Wake up dormant customers with campaigns grounded in why they went quiet to begin with.
- Cross-sell & upsell. Design journeys that grow what each customer buys from us - from single-service buyers into multi-product, higher-tier customers. This is one of the biggest revenue unlocks in the business right now.
- Referral. Run and improve the Editage referral program - turn happy customers into the most efficient acquisition channel we have.
- Voice of customer. Meet KOLs, professors, and medical researchers regularly. Build deep relationships with the customers who matter most, and design experiences that make them stay. Bring back insights that shape product, marketing, and service decisions, and secure testimonials and case studies along the way.
- Campaign craft. Multi-channel campaigns, automation flows, funnel analysis. Feed every learning back into the system.
Qualifications And Prerequisites
What we're looking for
- 5+ years in CRM, lifecycle, or retention marketing, with end-to-end ownership of campaigns from idea to revenue.
- Strong instincts for segmentation. You think in cohorts and behaviours, not just demographics.
- Comfortable talking to customers directly and translating what you hear into strategy.
- Analytical fluency. You can pull the data, find the story, decide what to do about it.
- Clear in writing, easy to work with across teams and functions.
Nice to have
- English comfortable enough for written collaboration with global teams.
- Background in a product-driven or startup environment.
- Exposure to academia-adjacent, education, biotech, or healthcare services.
Benefits of this Role
Why this role
- A senior IC seat with real scope - you own a revenue line, not a slice of someone else's plan.
- A customer base whose careers genuinely depend on what we help them do - publishing well isn't optional in Korean academia.
- Direct line to the business owner. Short distance from idea to launch, with the budget and tooling to run experiments.
Application Process
Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, XXX
Equal Opportunity
Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.
Accelerating from Anywhere
As a remote-first organization, these are essential attributes we look for in all our candidates.
- Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
- Documenting work that brings everyone on the same page.
- Maturity to choose between synchronous and asynchronous collaboration.
- Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.
About CACTUS
Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.