Manager, Customer Lifecycle Marketing

About Us At Benepass we're making benefits easy. We believe people are the most important asset to any company. Traditional one-size-fits-all benefits packages no longer cut it in today's hybrid and remote-first environment. With Benepass, companies can tailor their benefits to the unique needs of their workforce. Through our easy-to-use and highly customizable fintech platform, People teams can implement, administer, and track the benefits that meet employees where they are. Employers design their benefits and perks plan by setting a contribution amount and eligible spend categories. Every employee has their own individual definition of wellness and needs different things to help them be their most productive, fulfilled self. Our Mission Helping companies reimagine how companies take care of their people. Our Investors We are backed by leading investors, including Centana Growth Partners, Portage Ventures, Threshold Ventures, Gradient Ventures, Workday Ventures, and Clocktower Technology Ventures. To date, the company has raised approximately $75 million in equity capital. Articles Founder Story - Jaclyn Chen Benepass Raises $40M Series B Candidate Resources Benepass | Candidate Resource Page Benepass Listed on Inc. Magazine's Best Workplaces of 2023 Team & Role Benepass is hiring a Manager, Customer Lifecycle Marketing to own how we engage customers (employers) and their employees (members) across the full lifecycle. This role is responsible for shaping and executing the post-sale marketing experience, from onboarding and launch through ongoing engagement, open enrollment, and renewal. You will drive how Benepass shows up at each stage, ensuring our benefits are clearly understood, consistently used, and deliver measurable value to both employers and employees. Sitting within Marketing and reporting to Product Marketing, this role partners closely with Customer Success, Customer Experience, Product, and Engineering to bring lifecycle programs to life. Success in this role means improving activation, increasing utilization, and driving long-term customer value across the Benepass platform. What you'll do at Benepass Lifecycle Strategy & Journey Design Define how Benepass engages customers and members across onboarding, activation, engagement, and renewal Build lifecycle programs that drive adoption, education, and sustained usage Identify gaps in the customer journey and develop programs to improve the overall experience Member Engagement & Utilization Develop campaigns that increase benefit awareness, card usage, and program adoption Create communications tied to key lifecycle moments (launch, open enrollment, seasonal usage) Translate complex benefits and financial concepts into simple, compelling messaging Customer Collaboration & Program Support Build and manage lifecycle campaigns across email, in-product messaging, printed materials, and other touchpoints Own segmentation and targeting to deliver relevant messaging to different audiences Ensure communications are timely, clear, and aligned with customer needs Support time-sensitive and ad hoc campaigns (e.g., product updates, compliance changes, critical customer communications), ensuring rapid and high-quality execution Cross-Functional Alignment & Messaging Integration Collaborate with Product Marketing and Customer Success to support launches, renewals, and expansion opportunities Develop scalable frameworks for client-specific communications where needed Balance customization with consistency and operational efficiency Performance Tracking & Continuous Improvement Define and track lifecycle KPIs (activation, engagement, utilization) Run experiments to improve campaign performance and effectiveness Use insights to inform broader marketing, product, and customer strategy Requirements 4-7+ years in customer, member, and/or lifecycle marketing roles Experience in B2B2C environments or marketing to both business buyers and end users Experience targeting various user personas across industries, including hard-to-reach populations and HR administrators Strong experience building and executing lifecycle or engagement campaigns across multiple channels Excellent writing and communication skills, with the ability to simplify complex concepts Experience working with CRM or marketing automation platforms (e.g., Customer.io , Braze, Iterable) Comfortable with segmentation, targeting, and event-driven or triggered communications Strong cross-functional collaborator, with experience partnering with Customer Success, Product, and Engineering Analytical mindset with experience tracking performance and driving optimization Ability to balance scalable programs with targeted, client-specific initiatives Experience in SaaS, fintech, benefits, healthcare, or similarly complex industries preferred Compensation $110,000-130,000 + Equity Range(s) is subject to change. Benepass takes a number of factors into account when determining individual starting pay, including market comparables, interview performance, peer compensation, and years of experience. What We Offer 95% coverage of medical, dental, and vision Fantastic benefits (of course 😃), including: $250 WFH setup (one time) $500/year Learning & Development Benefit $150/month cell phone + internet $100/month Wellness $100/month Co-working and Commuter Benefit We offer several team onsites a year Flexible PTO At Benepass, we are working towards reimagining how companies take care of their people. We are committed to creating an inclusive environment for all our employees and are seeking to build a team that reflects the diversity of the people we hope to serve with our revolutionary products. Benepass is proud to be an equal-opportunity employer.