Director, Lifecycle Marketing | Home Services

This role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Monday through Thursday) and work fully remotely on Fridays each week. We’re seeking a Director of Lifecycle Marketing to lead customer engagement and lifecycle marketing across the Allconnect Group ( Allconnect and MyMove ) businesses. Allconnect is a leading marketplace that helps consumers compare, purchase, and set up essential home services such as internet, TV, phone, and utilities.This role will own the vision and execution for how we attract, convert, retain, and grow customer relationships through data-driven CRM strategies. You will lead a small but high-performing team, while also partnering cross-functionally to deliver personalized, high-impact campaigns across email, SMS, push, and other channels- driving measurable growth in customer engagement, loyalty, and lifetime value. As a leader, you’ll combine strategic thinking with hands-on execution, building a best-in-class Lifecycle program that leverages advanced segmentation, automation tools, and testing. You’ll also play a critical role in shaping how Allconnect uses first-party data to create customer-centric journeys that differentiate our brand and deliver results. A strong collaborator, you will work closely with Sales leadership and client services to ensure initiatives directly drive results for both clients and advertisers. For the AllConnect website click here . Curious how Allconnect fits into Red Ventures? Click here . What You’ll Do: Lead and develop a small, high-performing team, providing mentorship, clear direction, and career growth opportunities. Define and own the CRM strategy for Allconnect, aligning lifecycle marketing programs with business growth objectives. Apply analytical rigor and creative problem-solving to advance personalization, segmentation, predictive modeling, and customer journey design—maximizing LTV, revenue from Email/SMS, and return visitor growth. Build and maintain reporting frameworks to track CRM performance against KPIs, delivering actionable insights to guide investment and strategy. Lead A/B and multivariate testing to optimize campaign performance and validate decision-making. Execute and optimize customer journeys across email, SMS, push, and other owned channels—driving measurable engagement, retention, and revenue. Partner closely with Product and Sales leadership to align CRM with lead management, conversion efforts, and pipeline acceleration. Stay ahead of industry trends and innovations, including AI adoption and emerging CRM tools, to ensure Allconnect remains at the forefront of lifecycle marketing. Primary KPIs: Customer LTV, Revenue Generated from Email & SMS, and Return Visitors What We’re Looking For: 5+ years of experience in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership role. Proven track record of driving measurable business results through CRM strategies and execution at scale. Bonus points if experience with Iterable Direct experience managing and growing a small team, with a focus on coaching, performance management, and team development. Deep expertise in email, SMS, push, and cross-channel lifecycle marketing; experience with leading CRM/marketing automation platforms. Strong analytical mindset with experience applying segmentation, personalization, and testing methodologies. Demonstrated ability to partner across functions to align marketing with revenue impact. Experience managing in a high-growth, fast-paced environment where hands-on execution is as important as strategy. Strong project management skills, with the ability to prioritize and deliver on multiple initiatives simultaneously. Excellent communication skills, with the ability to translate data and insights into actionable strategies. Compensation: This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications. Total Cash Compensation Range: $140,000 - $210,000 per year Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements. Health Insurance Coverage (medical, dental, and vision) Life Insurance Short and Long-Term Disability Insurance Flexible Spending Accounts Holiday Pay 401(k) with match Employee Assistance Program Paid Parental Bonding Benefit Program Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service. Who We Are: Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at redventures.com and follow @RedVentures on LinkedIn and Instagram. At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements . This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment. Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. 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