Lifecycle Marketing Manager

About Pendulum Pendulum ® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome. Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin. We have just scratched the surface on understanding the impact that our microbiome has on our lives. During early life we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health. Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome. Pendulum recognized the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale. The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list. If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading. Position Summary: We’re seeking a highly executional Lifecycle Marketing Manager to own the day-to-day build, deployment, and optimization of email and SMS programs in Klaviyo. They enjoy all phases of creative development and have a detailed eye for asset production. We’re also looking for someone who thrives in a fast-paced, lean and collaborative environment. Iterations and group input will be familiar territory for this person. While we want someone who can think big, we also need someone who can be resourceful in how they approach executing. They should be both passionate and comfortable working with a very young brand in its early stages of growth. This role reports to the Director of Lifecycle. You will be the person inside Klaviyo every day building and launching campaigns and flows, QA-ing sends, and driving performance improvements. We’re looking for someone who’s energized by the pace and possibility of a fast-growing, mission-driven company. You thrive in a collaborative, nimble environment where ideas are shaped through iteration, feedback, and shared vision. You’re not just a big thinker—you’re also a creative problem-solver who knows how to make things happen with limited resources. If you're excited by the opportunity to help shape a young brand from the ground up, and passionate about building something with purpose, you'll feel right at home here. What You'll Do: Own Day-to-Day Execution in Klaviyo Build, QA, and launch all email and SMS campaigns and flows directly in Klaviyo Manage Jira project management and campaign calendar to ensure timely deployment of all sends Set up and maintain flows including: Welcome series Post-purchase / onboarding Replenishment Winback / churn prevention Browse/cart abandonment Handle segmentation, targeting, and list management within Klaviyo Troubleshoot issues (rendering, deliverability, logic errors) Run continuous A/B tests (subject lines, creative, offers, timing, segmentation) Partner with Lifecycle Director on: Content roadmap Performance reporting Identifying growth opportunities Knowledge Requirements: 3–5 years in lifecycle, retention, or growth marketing Deep, hands-on experience in Klaviyo (required) Proven track record executing email/SMS programs that drive revenue Comfortable working directly in tools (not just briefing others) Strong testing and optimization mindset Technicial Skills Klaviyo flows, campaigns, segmentation, and logic HTML/CSS for email editing and troubleshooting Understanding of event-based triggers and customer data flows Familiarity with Shopify integrations and data structure Physical Demands & Work Environment: Remote desk work, seated 6-8 hours per day Salary & Benefits $130,000 - $154,850 Medical, Dental, and Vision Commuter Benefits Life & STD Insurance Company match on 401 (k) Flexible Time Off (FTO) Equity