Lead Marketing Analyst

Hybrid: 2 days per week in our Tower Bridge office (Tuesdays & Thursdays) Uswitch At Uswitch , our goal is to be the UK’s favourite way to choose and manage home-life essentials - from broadband and mobiles to energy and insurance. As we continue to grow and expand our services, we are looking for talented individuals who share our passion for making a positive impact on people's lives. If you want to be part of a team that is transforming the way consumers navigate their household services, we would love to hear from you! We’re part of RVU, a group of online brands that include: Confused, Tempcover, money.co.uk, and Mojo Mortgages. As a Lead Marketing Analyst, you'll own marketing analytics and reporting across our earned and owned channels — CRM, customer, SEO/organic and content — developing and optimising a future-proofed foundation that drives decisions across one of the highest-leverage parts of our marketing mix. You'll be a driving force in the development of a single customer view, fuelling a central audience strategy that informs next best action across our owned touch-points and the content and organic experiences that bring customers to us in the first place. You'll be the senior voice of the data across these disciplines — shaping how we measure, where we invest, and how we connect the customer journey across our owned surfaces. You'll partner directly with senior CRM, SEO and Content leaders, influence company-level strategy, and raise the bar for analytical rigour across the team. We answer questions like: How do we deepen relationships with our customers so we're the trusted partner across every household decision, not just the first one? How does our content and organic search investment compound over time — and how do we prove its true commercial value vs. paid channels? How do we connect the journey across our owned surfaces (site, email, content, organic, LLMs, social) to deliver the right message at the right moment? Where are the biggest unpaid growth opportunities hiding in our customer base and our content estate? All our analysts work across the business on a broad range of challenges, and while you'll lead in Earned & Owned, you'll have scope to take on different problems, projects and teams across RVU. What you'll be doing You'll join our Marketing Analytics team — a team focused on understanding and optimising every marketing channel, from brand and Above-The-Line through to conversion drivers like Paid Search. Our ambition is to build a best-in-class customer experience, and as the analytical lead for Earned & Owned you'll play a defining role in getting us there. You’ll work with modern tools and databases—including SQL, Python, Claude Code to: Own the measurement strategy for CRM, SEO/organic and content — how we attribute value, set targets, and prove incrementality across channels that don't behave like paid Partner with senior CRM, SEO and Content leaders to shape strategy, prioritise investment, and surface the biggest commercial opportunities Build and evolve the analytical frameworks the business relies on long-term — customer lifetime value, organic forecasting, content performance, journey personalisation Lead complex, cross-functional analytical projects end-to-end, from ambiguous scoping through to senior exec recommendation and adoption Mentor and uplift other analysts, raising the bar on technical craft, commercial framing and stakeholder impact Proactively diagnose trends, risks and opportunities across earned and owned channels, automating monitoring wherever possible What we're looking for Significant experience (Lead/Staff level) in a marketing analytics role, with deep exposure to one of: CRM/lifecycle, customer analytics, SEO/organic, content Expert SQL; strong Python for modelling, automation and experimentation A track record of influencing senior stakeholders — scoping ambiguous problems, landing recommendations, and getting decisions made Experience building durable measurement frameworks and complex operational/financial models for marketing investment, and presenting them to senior executives Experience with BI tooling, Git, dbt are nice-to-haves. Strong product and commercial instinct — you see past the metric to the customer behaviour and business decision behind it Strong prioritisation and urgency; you understand that not every task is urgent, but every day is You don’t need to tick off everything on this list - so don’t let that hold you back from applying. We want to make sure you’re learning plenty during your time with us! Our commitment to you We are dedicated to developing valuable, inclusive, and user-friendly products and services that deliver positive outcomes for all of our customers. To achieve this, it’s essential that our teams reflect the diverse range of people in our community. We believe in being the change we wish to see in the world, by embracing our differences and holding ourselves accountable to being open and inclusive teammates and wider community members. What we offer We want to give you a great work environment, support your growth both personally and professionally, and provide benefits that make your time at RVU even more enjoyable. Here are some of the benefits you can look forward to: 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance) A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere” Employer-matching pension contributions up to 7.5% A one-off £300 “work from home” budget to help contribute towards a great work environment at home Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life 25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year Private medical cover, critical illness cover, and employee assistance programme A healthy learning and training budget Electric vehicle and cycle to work schemes Free in-office gym, accessible 7 days a week Free breakfast in the office daily You’ll be equipped with great technology (choice of Mac or Windows) Free access to the Calm and Peppy app for physical and mental health Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.