Senior CRM & Marketing Insights Analyst

Senior CRM & Marketing Insights Analyst Apply We usually respond within three days 💷 Salary: £56,000 - £60,000 DOE 💼 Contract Type: 6 month FTC 🏢 Work Life Balance: Hybrid, Tuesday and Thursday in Northampton Office ✈️ Candidate Journey: Our goal is to reply to applications within 3 working days. Additionally, we make sure to acknowledge, evaluate, and respond to all applications as a way of showing our appreciation for your time and effort in applying to us. Ready to help redefine insurance? We’re an award-winning business that’s changed how customers experience insurance. By challenging traditional thinking and raising the bar on service, we’ve built a reputation for doing things differently. Our people are at the heart of that success. We invest in talent, back bold ideas and create space for innovation to flourish because growth happens when great people are empowered to do their best work. With a global ambition to innovate, dominate and disrupt niche insurance markets, we’re looking for forward-thinkers who thrive on change and want to shape the future of the industry. 🌟 The Role: We’re looking for an experienced and commercially minded Senior CRM & Marketing Insights Analyst to join our team on a fixed-term contract. This is an exciting opportunity for someone who thrives on turning complex customer data into meaningful insights that drive strategic marketing and business decisions. In this role, you’ll lead advanced analytics initiatives, developing behavioural models, segmentation strategies, and customer value frameworks to better understand customer and channel performance. You’ll play a key role in optimising CRM and marketing effectiveness across the full customer lifecycle, helping to improve acquisition, retention, cross-sell, and upsell performance. Working closely with cross-functional teams, you’ll deliver actionable insight through advanced analytics, campaign evaluation, and data storytelling, enabling smarter decision-making across the business. 🌟Key Responsibilities Analyse customer, transactional, and behavioural data from the Single Customer View (SCV), Data Warehouse, and other data sources to identify opportunities to improve acquisition, retention, cross-sell, and upsell performance. Generate actionable customer insights to support CRM and lifecycle marketing strategies, including triggered journeys and tailored renewal and retention programmes. Identify key churn drivers and develop leading indicators to support proactive marketing interventions. Build customer profiles and segmentation frameworks to identify high-value, high-margin, and at-risk customer groups. Design and implement engagement scoring and customer prioritisation models to improve marketing targeting and effectiveness. Deliver detailed post-campaign analysis, measuring campaign performance and identifying opportunities for optimisation. Monitor performance trends, forecast gaps, and provide insight into variances against business plans to support commercial decision-making. Translate complex analysis into clear, compelling reports, dashboards, and presentations for senior stakeholders and non-technical audiences. Collaborate with teams across Marketing, CRM, Data, and Commercial functions to drive a data-led culture and promote best practice in analytics and insight generation. 🌟Skills & Experience Required Degree in Computer Science, Statistics, Mathematics, Data Science, or another quantitative discipline. Significant experience in CRM, Marketing Analytics, or Customer Insight roles. Advanced SQL skills with strong experience applying statistical techniques to customer and marketing data. Experience working with large datasets, data warehousing platforms (such as Snowflake), and cloud-based analytics environments including AWS, Azure, or GCP. Strong analytical capability, including data manipulation, statistical analysis, and insight generation. Expertise in data visualisation and reporting tools such as Tableau and Power BI. Experience using marketing analytics and campaign management platforms such as FastStats. Experience building predictive, propensity, or next-best-action models would be advantageous. Exposure to machine learning techniques and predictive analytics is desirable. Strong communication skills with the ability to present complex insights clearly to a range of stakeholders. We’re assembling a diverse team , where skills, not checkboxes, reign supreme, regardless of race, religion, sex, sexual orientation, gender identity or disability. Staysure Group welcomes all new starters with open arms, providing training, development opportunities, and great benefits. Locations Northampton Remote status Hybrid Yearly salary £56,000 - £60,000 Employment type Contract Insurance Meets Adventure!🚀 At Staysure Group, we’re not your typical insurance crowd. Our mission? To innovate, dominate and disrupt niche insurance on a global scale. Since 2004, we’ve been selling award-winning insurance products and services, proudly owning a portfolio of market-leading brands. Our portfolio: 🌟 Staysure and Avanti: Specialising in crafting premium cover for the 45+ crowd, complete with pre-existing medical conditions 🌟 Payingtoomuch: Serves as a go-to price comparison platform, dedicated to helping customers secure the most competitive deals 🌟 Petgevity : Our furry friends deserve the best care, that's why we offer comprehensive insurance for both dogs and cats, ensuring that even those with pre-existing medical conditions are well protected 🌟 ROCK : Our B2B2C partnership travel insurance specialist Why Staysure? We excel in a vibrant and fast-moving atmosphere. Our secret sauce? Genuine care for our customers and our people. 🤝❤️ 🏆 Awards Galore : We’ve won awards like “Best Travel Insurance Provider” (Moneywise) and “Employee Engagement Champion” (Employee Experience Awards) and many more! These achievements reflect our unwavering focus on excellence. 🚀 High-Growth : Joining us means stepping into a high-growth environment and being part of a vibrant team that encourages innovation and personal growth at every turn. 🎯 OKR Magic : Here, you will be empowered to set ambitious goals and achieve remarkable success in your position. The culture we foster is one of inspiration and motivation, ensuring that you are always challenged to grow and develop your skills. Benefits of working with us Perkbox from day 1! 🎁 Discounts, bonuses and awards! Perkbox also includes a fantastic suite of tools for looking after your mental wellbeing. Take some time for yourself 🛫 26 days paid holidays plus bank holidays, +1 day leave for every years service up to 30 standard days. And the option to buy more (Pro rata for FTC). Health and fitness, private medical insurance💪🏥 Following the successful completion of any probation period, membership to the company PMI & gym scheme is offered with the option to add additional family members (excluding less than 12 month contracts). Discounted travel insurance 🌴 Discounted travel insurance policies with Staysure. Pension 🏦 5% matched pension, auto enrolment after 3 months. Up to 5% company bonus💷 Earn up to 5% annual bonus. Depending on company and personal performance. Work hard, play hard 💃 Fantastic team social events, including parties and on-site social Fridays. Milestone gifts 📌 Up to 2 milestone gifts per year. Fancy food or a coffee? ☕️ A subsidised on site canteen and Costa Coffee in Northampton. Cycle to work 🚴‍♀️ We'll support you with costs if you're someone who likes to cycle to work. Giving back 🫶 We are committed to supporting our community and offer 1 day of volunteering a year for every employee. Employee assistance programme 💜 Health Assured who provide mental wellbeing support can be accessed through Perkbox. Fancy a change of scenery? 🏞️ With the option to work from anywhere, colleagues can enjoy the benefit of travelling to new destinations, new regions in the UK or visiting family abroad without using their annual leave entitlement for up to 2 weeks per year. This is subject to passing probation.