Junior SEO Specialist [Bulgaria]

Location: Work From Home/Remote, Flexible Reports to: Global Head of Organic Marketing Compensation: Competitive base + monthly performance bonus + fast-track career growth Why Join Direct access to our Head of Organic Marketing and co-founders 30+ market e-commerce site, real technical SEO depth across hreflang, schema, ccTLDs and subdomains Fast decisions and shipping culture. Days, not quarters Long-term opportunity if the engagement works. Ongoing retainer not a one-off project About the Role We’re looking for a hands-on, growth-oriented Junior SEO Specialist to join our in-house Organic Marketing team. This is a delivery role across the full SEO stack: technical, on-page, content, keyword research, link building, and AI search readiness. You’ll work across our 30+ market sites, alongside our content and IT teams, supporting our Senior SEO Strategist as they shape the roadmap. This is a real opportunity for someone with 2-3 years of SEO experience who wants to work at scale, go deep on the technical side, and grow into a senior role. You’ll ship every week and see the impact of your work directly. What You’ll Do Technical SEO • Manage and ship technical SEO tickets in our project management system, working alongside the IT and development teams • Schema markup, structured data, and rich result implementation (Product, Review, Organization, Breadcrumb, FAQ) • Hreflang corrections, international SEO debugging, ccTLD and subdomain consistency • Sitemap, canonical, robots.txt, and indexation hygiene across all market versions • Core Web Vitals tactical improvements (image optimisation, lazy loading, render-blocking resources) • JavaScript rendering checks affecting product and category page indexation • Redirect mapping and post-launch QA for migrations and category changes On-page and content SEO • Implement on-page SEO across 30+ country sites: title tags, meta descriptions, headings, internal linking • Update and optimise existing content: refresh underperforming pages, improve depth, fix on-page gaps • Keyword research and mapping: build and maintain keyword portfolios, competitor gap analysis • Content briefing support for the content team • Localisation QA on SEO elements across translations AI search readiness • Support our AI search visibility: structured data and schema that helps LLMs and AI search parse our pages • Monitor visibility in SGE, AI Overviews, and LLM-driven search, and flag where we’re cited or missing • Help adapt on-page content and structured data so our brand surfaces in AI-generated answers Link building and monitoring • Run consistent outreach campaigns to earn quality backlinks and brand mentions • Daily Google Search Console monitoring: surface crawl errors, indexation drops, and ranking issues • Report on what’s working, clearly and without fluff What We’re Looking For 2-3 years hands-on SEO experience, ideally in an e-commerce or agency environment, across technical, on-page and off-page Strong command of Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush Solid keyword research and on-page optimisation skills Awareness of AI search (SGE, AI Overviews, LLM citation) and how structured data supports it Experience with multi-region and multi-language sites is a strong plus (hreflang, ccTLDs, subdomains) Comfortable working tickets in Jira, Asana, or similar project management tools Reliable, organised, ships on time. Excellent written communication Fluent English Self-motivated remote worker with a stable connection Bonus: WordPress/Elementor, Shopify, or custom CMS experience; HTML, CSS, JSON-LD schema, and regex knowledge, product feed and Merchant Center exposure To Apply Please send your CV along with: A brief description of two SEO problems you have solved recently , with the outcome Your tool stack Confirmation of weekly availability and start date Mention the word Croissant in your cover letter so we know you have read this carefully About Us SmartBuyGlasses Optical Group, operated by Motion Global Ltd., is the world’s leading designer eyewear e-retailer. With operations across Asia Pacific, Europe and the Americas, SmartBuyGlasses has become the market leader in over 30 countries worldwide. With over 200 employees we retail the world’s best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of responsibility. For more information see: www.smartbuyglasses.com