About this role
Job Description This is a remote position. Role Overview The Client is seeking a results-driven, entrepreneurial Insurance Lead Generation Specialist to spearhead our outreach efforts in the state of Georgia. We are moving away from outdated, paper-based rate books toward a modern, tech-enabled sales engine. This role is not just about making calls; it is about identifying opportunities, utilizing AI-driven marketing strategies, and protecting families with critical cancer and final expense policies. Key Responsibilities Independent Lead Sourcing: Proactively identify and source your own leads using tools like LinkedIn Sales Navigator or Apollo; you will not rely solely on provided lists. Cold Outreach: Execute personalized cold outreach campaigns targeting small business owners and individuals across Georgia. Niche Product Promotion: Educate prospects on the value of "first-event" cancer policies and final expense coverage, emphasizing the importance of protection before a diagnosis occurs. CRM Management: Maintain meticulous records and manage the lead pipeline within Go High Level . AI Integration: Leverage AI tools to personalize outreach and improve marketing efficiency from an individual perspective. Requirements Insurance Expertise: You must "breathe insurance" and have prior experience in the industry to navigate complex disclosures and policy details. Entrepreneurial Mindset: We value creativity and unconventional ideas; you should be a self-starter who thrives on "hunting" for new business. Sales Acumen: Proven ability to handle sensitive conversations (e.g., cancer, death) with empathy, professionalism, and high service standards. Tech Savvy: Proficiency in Go High Level is required. Familiarity with AI-augmented marketing and LinkedIn Sales Navigator is a significant plus. Market Knowledge: Understanding the Georgia demographic in insurance