Inbound & Performance Marketing Manager

About Oscilar Oscilar is building the AI Risk Decisioning™ platform for banks and fintechs . Our platform enables financial institutions to manage fraud, credit risk, compliance, and onboarding decisions in real time using modern AI infrastructure. We work with leading fintechs and financial institutions and are backed by world-class investors. Oscilar was founded by Neha Narkhede , co-creator of Apache Kafka and co-founder of Confluent. We are building a category-defining company — and our GTM engine will be a core competitive advantage. Why Join Us? Mission-driven teams: Work alongside industry veterans from Meta, Uber, Citi, and Confluent, all united by a shared goal to make the digital world safer. Ownership and impact: We believe in extreme ownership. You'll be empowered to take responsibility, move fast, and make decisions that drive our mission forward. Innovate at the cutting edge: Your work will shape how modern finance detects fraud and manages risk. Role Overview We are hiring a Founding Inbound & Performance Marketing Manager to own paid channels, website conversion, and inbound optimization at Oscilar. Your job is to turn paid spend and site traffic into pipeline. You will run Google, LinkedIn, content syndication, and emerging channels end-to-end, and you will own the website as a conversion surface — from landing page builds to analytics to attribution. This role is for a marketer who ships campaigns and experiments weekly, not one who waits for a perfect brief. You will live in ad platforms, CMS, and analytics tools, and you will make tradeoffs between volume, cost, and pipeline quality every day. This is a high-ownership role with direct impact on how much pipeline the inbound engine creates and how efficiently we convert the traffic we already earn. You will report to the Head of Growth and partner closely with our Content, Events, BDR, and Growth Engineering teams . What You’ll Own Paid Channels Own Google Ads end-to-end — keyword strategy, ad copy, bidding, landing pages, and negative keyword hygiene Own LinkedIn Ads across awareness, ebook lead gen, webinar promotion, and retargeting Run content syndication programs against target account lists, including vendor selection and performance testing Launch and test emerging paid channels: Meta, YouTube, programmatic/ABM display, review sites, newsletter sponsorships, and podcasts Set budgets, forecast pipeline, and reallocate spend based on channel ROI Website & Inbound Optimization Own the marketing website as a technical surface — CMS, page builds, site performance, and routine hygiene Run conversion rate optimization across key pages, with a focus on interactive demo, ROI calculator, and use case landing pages Ship landing page tests for paid campaigns and read results with statistical rigor Partner with the content team on SEO and AEO-driven page structure Analytics & Attribution Own UTM conventions, form tracking, and lead source hygiene across HubSpot and Salesforce Partner with RevOps and Growth Engineering on multi-touch attribution, campaign object design, and channel ROI reporting Manage the deanonymization stack and turn site signals into GTM activations Build dashboards that answer "which campaign drove last week's pipeline" in one click, not three reports SEO (nice to have) Partner with or directly run technical SEO, AEO, and GEO audits Collaborate with the content team on keyword strategy and content briefs Scale AI-assisted blog production What You’ll Do Launch paid campaigns weekly across Google, LinkedIn, and emerging channels Run an always-on experimentation calendar: creative tests, audience tests, landing page tests, bidding tests Ship landing pages and site updates without waiting on design or engineering cycles Own the performance review: weekly channel health, monthly pipeline attribution, quarterly spend reallocation Partner with BDRs on inbound lead routing, follow-up sequences, and signal-based outbound Brief creative, manage vendors, and run agencies only when in-house execution is not the right call What We're Looking For Paid Channel Operator 5–7+ years in B2B marketing with at least 3 years running paid channels hands-on Deep fluency in Google Ads and LinkedIn Ads — you have built, broken, and rebuilt accounts Track record of scaling a paid channel into a compounding pipeline source Comfortable with six-to-seven figure annual spend and the forecasting that comes with it Website & CRO Owner Have shipped landing pages and site updates in a modern CMS (Webflow, Framer, WordPress, or similar) Run CRO programs with real statistical discipline — you know when a lift is real and when it is noise Comfortable in GA4, Google Tag Manager, HubSpot, and Salesforce reporting Experimentation Mindset You default to launching and iterating, not perfecting before shipping Comfortable designing lightweight tests across channels and doubling down on what works You measure what matters but don't let imperfect data paralyze you Comfort with Ambiguity You can stand up a new channel without a playbook or a vendor holding your hand You have scaled paid programs at a company where attribution was messy and budgets were contested Resourceful: you figure it out rather than wait for someone else to figure it out for you AI-Native Operator Daily familiarity with Claude Cowork and Claude Code, or equivalent agentic AI tools You reach for an AI agent before you reach for a contractor — whether the task is a landing page, a data pull, a script, or a one-off tool You have opinions on where AI belongs in the marketing stack and where it does not Bonus Experience SEO, AEO, or GEO program ownership — technical audits, content strategy, or AI-assisted content production Comfort shipping webapps with GitHub and Vercel (or similar) — you can deploy a landing page, microsite, or internal tool without an engineer Marketing at a company selling to financial institutions or regulated industries Growth engineering fluency — SQL, dbt, or comfort briefing engineering partners on tracking and data work Marketing automation and data tooling (HubSpot, Salesforce campaign object, Hightouch, Segment) Worked at a company in the $5M–$50M ARR scaling phase Why This Role Is Unique At Oscilar, you will: Own every paid dollar, every landing page, and every inbound conversion point from Day 1 Inherit a clean slate on measurement — no legacy attribution debt to unwind, just foundations to build Run the channels that feed our largest growth motion: enterprise banks and fintechs Operate with high autonomy, real budget, and a team that values execution over planning One More Thing If you've read this far and don't check every box but are convinced this role has your name on it, send a cold outbound email to [email protected] that makes us want to reply. Bonus points if you include a paid campaign you ran, a landing page you shipped, or an attribution hack that worked better than it should have. We'll read every one. Benefits and Other Perks Compensation: Competitive salary and equity packages, including a 401k plan Flexibility: Remote-first culture Health: 100% employer-covered comprehensive health, dental, and vision insurance (US) Balance: Unlimited PTO policy Culture: Family-friendly environment with regular team events and offsites Development: Strong learning and professional development opportunities Impact: Help make the internet safer by protecting online transactions