Head of Performance Marketing, ChatOn

What You Will Do

• Own performance marketing end-to-end: define the UA strategy across all channels, set the roadmap, and drive the numbers – ROMI, CAC, LTV, forecast profit – while ensuring strong Web–Mobile synergy
• Be the playing coach the team needs: audit campaigns, read attribution setups, diagnose what's not converting, and give your colleagues precise direction to fix it. You won't run campaigns yourself – but you could, and the team will know it
• Build a real experimentation system: translate data into hypotheses, hypotheses into tests, and tests into scaling decisions. Every pivot explainable, every win repeatable
• Defend and evolve the strategy at board level: in your first 90 days, present a full UA strategy – mobile and web – to the board. Quarterly, you own the forecast and the narrative behind it
• Lead and grow the team: UAMs, Web Growth Manager, ASO Manager, and Graphic & Promo Designer. Build a culture where ownership is the norm. Coordinate with the Brand, PR, and Influencer Marketing teams
• Connect marketing signals to product: bring acquisition data, user insights, and market intelligence into product discovery. Help build growth loops that compound over time
• Partner and collaborate closely with the in-house creative team on creative strategy for paid channels
  
  

What You Should Have

• A proven track record in User Acquisition – you grew up in UA, you know the discipline inside out, and performance marketing is your native language
• 5+ years running paid growth teams with direct accountability for growth metrics – revenue, CAC, ROMI – in B2C subscription products
• Confirmed cases of scaling web acquisition – numbers you can talk through, not just channels you've touched
• Channel mastery: Meta, Google, TikTok and beyond. You can walk into any ad account, read what's wrong, and tell the team exactly how to fix it
• Leadership experience with a team of direct reports – you've hired, mentored, and if necessary, made hard calls. You know what a high bar looks like and you hold it
• Knowledge of Russian/ Ukrainian/ Belarusian – fluent enough for confident daily communication (both speaking and writing skills)
  
  

What We Offer

• The #1 app in the portfolio – mature product, proven demand, real budget. We move at scale
• Competitive fixed compensation + generous performance-based bonus. We share the upside when the numbers move
• A full creative machine in-house: motion designers, graphic designers, brand, PR, influencer marketing. You orchestrate – they execute. No agency dependency
• Results-oriented colleagues committed to scaling impactful products. Your team will help you achieve the most ambitious goals
• Remote-friendly work environment with high autonomy and minimal bureaucracy
  
  

Location

AIBY is a team of strong international top talents. This role allows for either hybrid (combining in-office and remote work), fully remote or in-office work.

With over 70 products and 2.5 billion installs worldwide, AIBY is at the forefront of mobile-first product development with a focus on AI technology. Innovation and team spirit are the backbones of our company, and thanks to them, we’re proud of titles like ChatOn, iScanner, ARTA, Forma, OnSkin, Plantum, and many others. At AIBY, you can enjoy the work you do while helping millions of people.

ChatOn is an AI chatbot assistant app with 100M+ downloads – the #1 product in our portfolio by revenue and downloads. We lead in mobile. Now we’re scaling the web, and we’re looking for a Head of Performance Marketing who’ll own that mission.

This isn’t a role for someone who manages from a distance – we’re inviting an expert who can dive into the data, audit a campaign and provide precise, actionable direction to the team to elevate our execution from good to world-class. You’ll bridge the gap between high-level strategy and tactical excellence, working with multi-million dollar budgets, a full in-house creative machine, and a highly capable team.

Your scope goes beyond UA: you’ll own web growth, mobile acquisition, and ASO from one seat.

Let’s take the web from solid to dominant!

The opportunity for impact here is real – and so is the accountability.