Head of Marketing

Head of Marketing ⭐ About Tagvenue At Tagvenue, we’re building a SaaS-enabled marketplace that is redefining how people discover and book venues around the world. We’re a team of highly capable and deeply curious people who care about solving meaningful problems and influencing how the venue-hire market operates globally. Every month, thousands of events are planned through Tagvenue - from corporate offsites and private dinners to workshops, film productions and weddings. We connect people with unique spaces, matching their needs with the best venues on our marketplace. ⭐ About the Role We are looking for a Head of Marketing to lead and scale our marketing function. Tagvenue has grown primarily through SEO and product-led growth. We've never had a dedicated marketing function beyond that. This is your opportunity to build it. In this role, success means taking ownership of channels that don't exist yet and proving they can drive measurable, attributable growth. Within your first year, you will have built a working demand generation engine, established paid acquisition channels with clear ROI and put lifecycle marketing programmes in place that increase repeat bookings and customer lifetime value. Reporting directly to the CEO, you will lead a team of 5 people across acquisition, retention and brand. You'll work closely with the team to understand what's working, identify where we need to invest more and allocate budget towards the activities that drive the strongest ROI. The ideal candidate has built marketing functions before, knows what good looks like and is comfortable being held to numbers from day one. ⭐ What You’ll Do Define and execute Tagvenue's marketing strategy with a primary focus on demand generation, paid acquisition and retention - with clear ROI targets for every channel Design and implement an AI-driven acquisition system that automates the majority of campaign management, creative production, testing and optimisation Build and lead a results-oriented marketing team, starting with a team of 5. You'll define how the function scales over time, identify the capabilities we need to add and develop a clear ROI-driven plan for getting there Own acquisition channels including paid media, content marketing, partnerships and email/CRM, while collaborating closely with the SEO team to align organic and paid strategies Lead pilot programmes for new acquisition channels, turn pilots into scalable playbooks and products and kill experiments quickly when ROI is not there Identify new growth opportunities and experiment with innovative marketing approaches, including leveraging AI tools to improve speed, scale and effectiveness across the function Drive retention and lifecycle marketing to increase repeat bookings and customer lifetime value Develop and strengthen Tagvenue's brand positioning across all markets, working with the existing brand owner on your team Set KPIs, track performance and optimise campaigns based on data-driven insights - consistently tying marketing activity to revenue outcomes Manage the marketing budget and allocate resources effectively across channels and campaigns ⭐ What We’re Looking For Must-have Proven experience in a senior marketing role (Head of, VP or Director level) Background in a marketplace or e-commerce company, ideally at a scale-up stage Track record in paid acquisition (Google Ads, Meta, programmatic) with real budget responsibility and demonstrated ROI Hands-on experience using AI tools (e.g. for content production, campaign optimisation, data analysis or workflow automation) to increase marketing output and efficiency Successful track record in retention and lifecycle marketing with measurable impact on customer lifetime value and repeat revenue Proven ability to build, manage and develop high-performing marketing teams Strong understanding of both brand marketing and performance/growth marketing, with the ability to connect brand activity to business outcomes Results-driven, data-led mindset with a track record of translating metrics into actionable strategies and attributable growth Excellent communication skills in English (written and spoken) Nice-to-have Experience in the events, hospitality or venue-hire industry Familiarity with two-sided marketplace dynamics (supply and demand) Strong understanding of SEO principles and experience collaborating with dedicated SEO teams Knowledge of the Polish and/or UK market ⭐ What Makes Us a Great Place to Work Competitive compensation based on your experience and qualifications Flexible working hours 24 paid days off per year and all public holidays Birthday day off Private healthcare Growth budget for books and courses And because we're part of the events industry, we celebrate: Every quarter, we meet in Kraków to connect in person, recharge and have fun together 🎉 Department Content Locations Kraków Remote status Fully Remote Kraków Let's grow together As a team – with trainings, workshops and team building activities As a professional – with our in-house library and an unlimited budget for books & audiobooks As a human – with opportunities to learn, make connections and get inspired Our culture GROWTH At Tagvenue, we are always wondering, challenging, getting data to back up our theories. We remember how to be critical thinkers, at the same time, we approach the world with an open mind, always ready to be inspired. EXECUTION We focus on our priorities, turn plans into actions and deliver what we promised. Challenges that we accept, fuel our ambitions. We do our best, at the same time, we enjoy the ride and have fun in the process. EMPOWERMENT We give people a lot of freedom and share information transparently. We believe that taking ownership not only allows us to hold ourselves accountable for the outcomes, but it also empowers people to become better. About Tagvenue Founded in London in 2015 by Artur Stepaniak and Maksim Kondratjuks , Tagvenue set out with a bold vision to simplify venue hire for event planners around the world. What began as a local search engine in the UK connecting planners with unique spaces has grown into one of the fastest-growing online marketplaces for venue hire globally . Tagvenue now operates across six countries : the United Kingdom, Ireland, Australia, Singapore, Canada as well as the United States. The platform features over 20,000 verified venues ranging from popular restaurants, bars, quirky spaces, grand castles, converted warehouses, elegant ballrooms, conference centers to photo studios. Each month, 700,000 active event organizers turn to Tagvenue to plan more than 40,000 events a year .