Head of Data & Customer Insights (Remote within the EU)

Location: Remote / Hybrid Type: Full-time We’re looking for a Head of Data Analytics & Customer Insights who will turn data into a core driver of our commercial strategy. This role sits at the intersection of data, product, design, marketing and sales. You will own how we understand our users - from behaviour to motivation - and translate those insights into actions that drive product development, acquisition, engagement, retention, and revenue. About the Project: We are building an AI-powered digital product focused on helping individuals better understand and improve their cognitive performance. We focus on the individual-combining behavioral signals, interaction data, and self-reflection to uncover patterns in real-world experiences. The goal is to translate complex, human-centered data into clear, actionable insights that support better thinking, focus, and resilience. At its core, the platform integrates: Conversational interfaces that capture context-rich user input Adaptive systems that respond to individual needs and behaviors Insight frameworks that identify patterns and track change over time This creates a continuous feedback loop between user experience, data interpretation, and personalized improvement. Dare to have a mission: Turn Data into Strategy · Lead the development of data-driven commercial strategies across the marketing platform analytics, customer support and customer insights · Partner with leadership to define product development, growth priorities based on insights and trends · Identify opportunities to improve conversion funnels and user value Manage customer support · Create and manage customer support into a structured, data-driven function that protects user trust, enables rapid issue resolution, and feeds critical insights back into Product, Design and Marketing and Sales teams. Own Customer Insights · Session Insights - Build a deep understanding of user behaviour, needs, and motivations · Customer Profile - Define and manage user segmentation models (personas, cohorts, behavioural clusters) · Manage the data strategy around the emotion (voice and image) and the profiling data · Combine quantitative data with qualitative insights (feedback, interviews, community signals) Drive Growth & Monetization · Manage the marketing analytics platform · Optimize user journeys across the funnel (onboarding, activation, engagement, retention) · Design and analyze experiments (A/B testing, feature impact, product strategies) · Work closely with the design, marketing and product teams to improve performance · Support decision-making with clear, actionable insights · Act as a bridge between technical data work and business outcomes The tools in your backpack: · Strong experience in B2C product marketing and data, analytics, or growth roles (preferably in digital products or AI-driven apps) · Proven track record of influencing commercial or growth strategy through data · Deep understanding of user behavior, funnels, and product metrics · Experience with analytics tools (e.g., SQL, Python, BI tools like Looker, Tableau, etc.) · Ability to translate complex data into simple insights · Strategic mindset with hands-on execution ability · Creative thinker, not afraid to think and act outside of the box · Clear understanding of B2C communication strategy with the ability to execute fast and with eye for detail Bonus Points · Experience in mobile apps, SaaS, or community-driven platforms · Familiarity with AI-driven personalization or recommendation systems · Background in pricing strategy or monetization models (freemium, subscriptions Perks of being one of us: Flexible work setup : work fully remotely from any country in the EU on a freelance/B2B contract, or join our Sofia, Bulgaria office under a local employment contract that offers a comprehensive social welfare package. Autonomy: an environment where your technical vision matters, and you own your work-life balance. Growth : a personalized career development program to fuel your journey; learn from experts, expand your craft, and work across industries. Global vibe: an international, dynamic, remote-first workplace. Connectivity Support: coverage for internet and phone bills (50 EUR gross). Total Rewards : paid time off and competitive remuneration. Community : team get-togethers and networking events are in our DNA! Seamless Living: need a base? Digitally check into a spacious room at our WN LAB Hotel, Bulgaria’s biggest and coolest 4★ co-living hotel. No deposit, with special discounted rates for single apartments starting from 660 EUR/month (utilities & cleaning included!). Be part of something beyond work: culture, values, impact. How to Apply / What Happens Next: 1. Send us your CV by hitting the “Apply” button. 2. You will hear from one of our Global Talent Connectors within 5 business days with the next steps. 3. Meet us on MS Teams and tell us what excites you. 4. Next stage could be a test or a task - we want to see what you DO (not just what you say) 5. Along this journey and depending on the role you are applying for, prepare to meet either our Chief Talent Gaucho, your future leader or our Head Honcho! Want to learn more? Check us out below: https://www.worknomads.com/ Interest piqued? Join us! WorkNomads — A Nation Without a Country We celebrate the right of every human to be themselves and provide opportunities for global talent to shine. Diversity, social equity, and inclusion are at the core of who we are. We create an environment where different voices are respected, heard and empowered in equal measure. We’re breaking down the boundaries by designing a new nomadic economy by enabling people to do what they love and be where they want.