Head of Content Strategy

Who are we? A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era. Our universe is made up of award-winning business arms Brave Bison, Engage, SocialChain and MTM. And we’re underpinned by leading marketing training practice, MiniMBA, as well as our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok. We’re a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape. Brave Bison Performance With over 20 years experience growing our clients’ businesses through digital media, we help brands leverage the right data, right partners and right tech to capitalise on complexity and supercharge their online growth. By going deep into our clients’ world, investing their budget where it will work the hardest and ensuring that we only win when they win, we stand for braver digital in a world of opportunity. Role summary The Head of Content Strategy leads and develops Brave Bison’s Content Strategy discipline, ensuring the agency delivers high-quality, commercially effective content strategies across its client portfolio. The role sits at the centre of the organic performance practice, defining how content strategy supports organic discovery while increasingly informing broader performance activity across paid media, social, and integrated campaigns. While organic search remains the strategic foundation, the Head of Content Strategy ensures the discipline evolves in line with how search behaviour is changing, including AI-driven discovery, generative search environments, and the growing role of content across performance marketing channels. This role is less focused on day-to-day client delivery and more on enabling the success of the team. The Head of Content Strategy sets the standard for what good looks like, develops the team’s capabilities, ensures consistent strategic quality, and acts as the most senior escalation point for complex strategic challenges or high-level client conversations. They will also champion strong UX and content design thinking across the discipline, ensuring strategies improve user experience, information architecture, and accessibility alongside search visibility and performance. Key responsibilities Discipline leadership Define and maintain Brave Bison’s content strategy methodology and standards Ensure consistent strategic quality across all client accounts where content strategy is delivered Act as the senior authority on content strategy within the organic performance practice Provide guidance and oversight to consultants and associate directors leading client work Establish clear frameworks and best practices for how content strategy is developed and delivered Ensure the team is equipped to respond to changes in search, AI discovery, and content consumption behaviour Work with the other H eads of D epartment to establish excellence across Performance. Team development and enablement Lead and develop the Content Strategy team, including senior consultants and associate directors Support consultants and associate directors in delivering high-quality strategic work for their clients Provide mentorship, coaching, and strategic input where needed to strengthen account delivery Identify capability gaps within the team and develop training programmes to address them Ensure the team develops expertise in areas such as AI search, integrated content strategy, and content design Lead hiring and onboarding for Content Strategy roles Strategic oversight and escalation Maintain oversight of all major content strategy work across the client portfolio Provide senior strategic input on complex or high-impact projects when required Act as the senior escalation point for strategic issues or client concerns relating to content strategy Support account leads in high-level client conversations when additional strategic authority is required Ensure that client work remains strategically sound, commercially viable , and aligned with best practice Organic search and evolving discovery Maintain expert-level understanding of SEO, including technical foundations, digital PR, information architecture, and on-page strategy Lead the agency’s thinking on how search is evolving through AI-driven discovery, AI Overviews, and generative search environments Translate developments in search and AI into practical guidance for the team Ensure content strategies reflect the changing nature of how users discover and consume information online Work with SEO , Digital PR and data teams to develop measurement approaches that reflect evolving search behaviour Content design and UX leadership Champion content design and UX principles within the Content Strategy discipline Ensure strategies consider user journeys, information architecture, and accessibility as core components Support the team in designing content experiences that improve clarity, usability, and engagement Encourage collaboration with UX, product, and design specialists where appropriate Product and methodology development Develop and evolve Brave Bison’s content strategy frameworks and methodologies Build proprietary tools, approaches, and products that differentiate the agency’s offering Ensure the Content Strategy discipline integrates effectively with SEO, paid media, social, and data teams Continuously adapt the agency’s approach to reflect industry developments and emerging technologies Commercial and business support Support major new business opportunities where senior content strategy input is required Review and approve content strategy proposals, ensuring strategic quality and commercial viability Help identify opportunities to expand content strategy work across existing account Contribute to positioning Brave Bison as a leading authority in content strategy and organic discovery Skills and experience 8+ years of experience in content strategy, SEO, or organic performance roles Deep expertise in SEO including technical foundations, on-page optimisation, and strategic content planning Strong understanding of how search behaviour is evolving through AI-driven discovery and generative search Experience developing content strategies that support wider performance marketing activity, including collaboration with paid media teams Strong grounding in UX and content design principles including information architecture, user journeys, and accessibility Demonstrated experience leading strategists and consultants Experience working in an agency or consultancy environment Strong commercial awareness and experience supporting pitches or proposals Exceptional communication skills and the ability to guide teams through complex strategic challenges What you’ll get Our people make us who we are, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package. But not only that, we are the UK’s first carbon neutral agency (a status we have held since 2018), with a serious commitment to monitoring and reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste & Recycling and Sustainable Consumption. Then there’s a whole host of benefits – from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package. Here’s a snapshot of just some of the benefits we think you might also like: Dynamic working: To keep that work-life harmony in check, we're flexible on where and when you work Private medical insurance: To keep you fighting fit and give you and your family peace of mind. Income protection: We know it feels good to be covered, just in case. Calm Subscription: Now more than ever, it’s important to mind your mind! 25 days annual leave: This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days Christmas closure: No need to save holiday days for the Christmas closure period. It's on us! Birthdays off: One extra day to celebrate your big day Summer hours: Between June and Aug we finish at 15.00 every Friday. Online coaching and mental health support: Unlimited via OpenUp Remote Working: Work abroad for up to one month a year. Performance & Salary: Reviewed twice a year for everyone. Finally, we’re proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital & civil partnership status.