Head of Brand

Join Papier as our Head of Brand! Location: 3 days per week at our Central office, Maison Papier & 2 days Working From Home Reports to: CEO Team: ​ Brand Salary: Competitive, with comprehensive benefits About Papier At Papier, we believe in the power of the blank page. Since the business was founded in London in 2015, we've been crafting beautifully designed stationery—from journals and planners to wedding invitations—that inspire creativity and meaningful connections. With over £60 million raised and a growing presence in the UK, US and beyond, we're on a mission to make everyday moments noteworthy. Papier is entering a new chapter. What began as a design-led paper and stationery brand is evolving into a full lifestyle world spanning fashion accessories, games, home, and beyond, across D2C and Wholesale globally. As Head of Brand, you'll be the strategic and creative force driving this next phase. This is a pivotal hire: the opportunity to define a new brand era, build a culturally resonant lifestyle universe, and take Papier from category brand to Zillennial cultural institution. About You Senior brand leadership experience in lifestyle, fashion, beauty, or culturally-driven consumer brands Proven track record of transitioning or expanding a brand into new categories Deep understanding of Gen Z & Millennial behaviour, taste, and the D2C/organic playbook Experience leading multi-disciplinary creative teams across brand, copy, and art direction A portfolio that demonstrates cultural literacy, brand elevation, and contemporary storytelling A strategic thinker and strong operator, able to turn ideas into systems and measurable outcomes What You'll Own Brand strategy & world-building Define Papier's evolution into a cross-category lifestyle brand with a multi-year narrative rooted in cultural intelligence. Creative direction Lead and quality-control outputs across art direction, copy, content, and brand identity across every touchpoint. Cultural intelligence Act as Papier's internal cultural radar — tracking Gen Z taste, creators, aesthetics, and marketplace shifts. Organic social & growth Set strategy and KPIs across Instagram, TikTok, and emerging platforms. Build a test-learn-iterate framework for Gen Z content. Team leadership Manage and mentor Brand, Copy & Content, and Creative teams. Build a culture of creativity, insight, and performance. Execution & delivery Turn brand strategy into seasonal campaigns, collection launches, partnerships, and retail moments that drive real commercial impact. What We Offer Hybrid working: 3 days / week at Maison Papier, our vibrant Central office, complete with breakfast, coffee, dogs, a terrace and plenty of snacks to see you through the day Generous leave: 25 days annual leave + 10 Work from Anywhere days to work from somewhere sunny or visit international family Health & wellness benefits: Leading private medical and rewards scheme with Aviva, including dental and optical coverage Workplace pension: Pension scheme enrollment with Natwest Cushon Parental support: Enhanced parental leave policies with 20 weeks for birth-giving parents and 12 weeks for non birth-giving parents. Cultural perks: £45 monthly cultural allowance, £75 personal stationery allowance, and £150 for special occasions Team culture: Weekly team lunches, regular cultural outings, and a pet-friendly office with lots of office dogs, like Basil the cocker spaniel! Join Us At Papier, we’re all about celebrating different perspectives—because creativity flourishes when everyone has a voice. We're a curious, kind-hearted community, and we believe that every paper person should feel seen, supported and inspired to bring their full self to work. Inclusivity isn’t just something we talk about—it’s something we build into everything we do, from how we hire to how we collaborate day-to-day. We’re proud to be an equal-opportunity employer, welcoming people from all backgrounds, identities and experiences. If you're ready to lead with creativity, inspire a team, and make a tangible impact in a growing company, we'd love to hear from you. Apply now and be part of a community that celebrates curiosity, creativity, and connection.