Head of Brand

Head of Brand We are on a mission to become the leading international force in residential property management. What we do matters to billions of people in their everyday lives. Residential real estate is the world’s largest asset class, and for most families, buying a home is the single biggest financial decision they will ever make. For too long, residential property management has fallen short of homeowners' and residents' expectations, and the industry is ready for change. Odevo was formed to make that change happen. In just six years, Odevo has grown more than 70-fold, establishing us as the leading international player. We are more than 12,000 people across the US, the UK, the Nordics, Germany, Spain, Portugal, Mexico, and Italy building Odevo. Together, we aspire to break new ground through innovation and cultivate a workplace where we help each other succeed, where ideas matter more than titles, and where kindness is a strength. By combining the power of people and technology, we set a new standard for how homes are managed. Our technology-enabled services simplify living for residents and create a better experience for property owners and boards. Our ambition is to continue our fast-growing journey through new customers, service expansion, and by partnering with great companies that share our mindset and ambition, both in existing and new markets. As we continue to grow, we stay true to who we are, challenge unnecessary bureaucracy, and keep decision-making close to our customers. If you share our mindset and ambition, we’d love you to join us and help accelerate our mission together. About the role HEAD OF BRAND Odevo UK • £Competitive, aligned to experience • London / Hybrid ROLE OVERVIEW This is a Group-level leadership role with real commercial influence. We are looking for a strategic, commercially driven Head of Brand to define, elevate and protect the brand architecture across Odevo UK’s portfolio of operating companies. Reporting to the Chief Commercial Officer and sitting within the Commercial Leadership Team, you will play a central role in shaping how our brands drive growth, support EBITDA and strengthen market position. Odevo UK operates a multi-brand portfolio across residential property management, insurance, surveying, utilities technology and fire services, within a high-growth, Private Equity-backed environment. This role owns brand positioning, standards and output across the group, ensuring our brands consistently reflect clarity, credibility and commercial strength. This is not a support function. It is a strategic growth lever. ROLE EXPECTATIONS This role requires strong brand expertise combined with commercial judgement. You will: Define and execute a group-wide brand strategy aligned to commercial objectives Own and evolve brand architecture across multiple operating companies Ensure creative excellence across all brand touchpoints Translate brand investment into measurable commercial impact Influence senior stakeholders and OpCo leadership teams Support M&A integration through clear and structured brand positioning WHAT SUCCESS LOOKS LIKE You’ll be successful in this role if: Brand architecture is clearly defined and embedded across the group Brand output consistently meets agreed standards Commercial teams actively use brand as a competitive advantage Brand initiatives support revenue growth and EBITDA contribution New businesses are integrated smoothly from a brand perspective The brand function is seen as a strategic partner at leadership level HOW YOU’LL SPEND MOST OF YOUR TIME Most weeks, you’ll be: Leading the development and rollout of group-wide brand strategy Setting and maintaining brand and creative standards Reviewing and approving major campaigns and brand output Working closely with OpCo leadership teams on positioning and delivery Supporting acquisition and integration activity Identifying opportunities to strengthen brand presence and differentiation Leading and developing the brand team Managing agency relationships where required You’ll work in a hybrid way, with a mix of home working and time in the office, collaborating closely with senior stakeholders across the business WHO THIS ROLE IS FOR This role suits someone who: Has operated at Head of Brand or senior brand leadership level Understands brand architecture and multi-brand strategy Has delivered measurable commercial value through brand Is comfortable in a Private Equity-backed, high-accountability environment Balances creative judgement with commercial focus Influences confidently at senior leadership level Thrives in fast-growth, complex organisations EXPERIENCE THAT HELPS Strategic brand development across multi-brand portfolios Leading creative teams with clear standards Connecting brand activity to commercial performance Building scalable brand systems Managing agency and supplier relationships Experience within property, professional services or B2B sectors (desirable) WHAT WE OFFER Competitive salary, aligned to experience Hybrid working, depending on role and location 25 days holiday plus bank holidays Annual salary review and discretionary bonus (where applicable) Salary sacrifice scheme and option to buy or sell annual leave Life assurance and private healthcare after probation (role dependent) Wellbeing support and employee extras (Spectrum Life) Free eye tests and Cycle to Work scheme Fully funded learning, development and professional training Employee referral scheme with rewards up to £1,500 HOW WE HIRE Initial conversation with our Talent Acquisition team Leadership interview focused on brand strategy and commercial impact Final stage discussion with Executive leadership We aim to complete the process within two to three weeks and communicate clearly throughout. INTERESTED? Apply with your CV. All applicants must be eligible to live and work in the UK. Documentary evidence of eligibility will be required. Sounds like you? Apply today! #msl Competence Marketing Locations London Remote status Hybrid Yearly salary £60,000 - £70,000 London