Growth Marketing Specialist/PMM

About the role We're building a performance marketing team, and this role is central to how we grow — owning conversion rates across all marketing touchpoints and the full user journey from first page view to first paid session. You'll work at the intersection of marketing, product, and engineering to generate, test, and scale ideas that move our core metrics: conversion rate, new clients, and CAC. Responsibilities Own conversion performance across all marketing surfaces: main website, blog, landing pages, campaign funnels, and any new acquisition flows. Generate, prioritize, and execute CRO hypotheses — from ideation through briefing, prototyping, A/B testing, analysis, and implementation of winning variants. Design new funnels for paid channels (Meta, TikTok, and others as we scale), including concept, user flow, messaging framework, and success criteria. Coordinate execution with design, content, and engineering teams. Own the post-click experience for all paid traffic — ensure that what happens after a user clicks an ad is optimized for conversion, not just for traffic volume. Create and optimize landing pages for campaigns, audiences, and channels — working with designers and developers or using no-code/AI tools where appropriate. Monitor and analyze funnel performance at every stage (page view → authorization → first therapy created → first purchase). Identify drop-off points, diagnose root causes, and act on them. Run a continuous experimentation process: maintain a hypothesis backlog, manage test calendars, ensure statistical rigor, document results and learnings. Write clear briefs and technical specs for product and engineering teams. Communicate the goal, the hypothesis, the expected impact, and the success criteria for every initiative. Collaborate with the product team on the authorization-to-purchase flow. Currently owned by product — this role progressively takes over the marketing lens on this funnel, working jointly to improve it. Collaborate with the UA/paid channels manager on campaign-to-conversion alignment: ensuring ad creative messaging matches landing page experience, and that conversion signals are properly tracked. Participate in tracking and attribution setup alongside analytics — flag data gaps, validate conversion events, ensure the team can trust the numbers. Report regularly on conversion metrics, experiment results, and impact on new clients and CAC. Requirements 3+ years in growth marketing, CRO, or a similar experimentation-driven role in a product company (marketplace, SaaS, subscription, or similar). Proven track record of improving conversion rates through systematic testing — not just ideas, but shipped experiments with measurable results. Strong understanding of user funnels, landing page best practices, and conversion psychology. Ability to write clear briefs, create wireframes or prototypes (even rough ones), and articulate what needs to be built and why. Hands-on experience with A/B testing tools (Google Optimize, VWO, Optimizely, or built-in product experimentation). Comfortable with analytics tools (GA4, Mixpanel, or similar) — able to pull data, interpret funnel reports, and make decisions based on evidence. Understanding of event-based tracking: how user events and parameters work, how they trigger flows, and what breaks when tracking is misconfigured. Strong cross-functional communication skills — this role lives between marketing, product and engineering daily. Structured thinking and ability to prioritize based on expected impact vs. effort. Nice to have Experience with mental health, wellness, or other sensitive/high-trust products where aggressive conversion tactics don't work. Experience creating funnels for Meta Ads or other paid social channels specifically. Familiarity with no-code tools for landing pages Understanding of paid acquisition economics (CAC, LTV, ROAS) and how CRO improvements cascade into unit economics. What we offer: An opportunity to work on a health tech product that improves people’s mental well-being worldwide; Flexible schedule and full remote work- no strict location requirements; A team of passionate professionals who love what they do and foster an open, supportive atmosphere where every idea is heard and creativity is encouraged; Fully remote work with an option to visit our cozy office in Kyiv; Competitive compensation, based on your qualifications and experience; Paid time off 33 days per year (including public holidays); Paid sick leave 10 working days per year; Budget for learning and development; Paid mental health leave (5 working days per year)