Growth Marketing Manager

Job Description This is a remote position. Role Title: Growth Marketing Manager (B2B Services) Role Purpose : The Growth Marketing Manager is responsible for building and scaling a demand generation engine to drive qualified pipeline and measurable business growth. This is a hands-on, execution-focused individual contributor role operating within a broader team, collaborating closely with sales, product, and leadership stakeholders while maintaining full ownership of marketing execution and outcomes. Key Responsibilities: 1. Demand Generation & Campaign Execution • Plan, launch, and optimize multi-channel campaigns (LinkedIn, email, light paid media) • Support outbound sales efforts with targeted campaigns and messaging • Execute lead generation initiatives for SMB and healthcare segments • Rapidly test, iterate, and scale campaigns based on performance data 2. Content Engine Development • Develop consistent content output (LinkedIn, email, website) • Create high-impact assets: case studies, insights, industry POV content • Maintain website content including campaign landing pages • Repurpose content for multiple formats (ads, outbound messaging, email campaigns) • Develop sales enablement materials such as one-pagers, presentations, flyers 3. AI-Enabled Marketing Execution • Leverage AI tools to accelerate content creation, campaign execution, and reporting • Build scalable, repeatable workflows for marketing processes • Continuously explore new AI and automation tools to enhance efficiency and effectiveness 4. Marketing–Sales Alignment • Partner with sales and product teams to align campaigns with revenue priorities • Improve outbound conversion through enhanced messaging and content • Contribute to pipeline growth through high-quality lead generation and engagement 5. Performance Tracking & Optimization • Track key metrics: leads generated, campaign performance, pipeline contribution • Continuously optimize campaigns based on insights and data • Drive measurable improvements in marketing efficiency and output Success Measures (First 6 Months) • Launch 3–5 scalable, repeatable campaigns • Establish consistent weekly content cadence (LinkedIn + email) • Achieve measurable increase in qualified leads per month • Demonstrate clear contribution to pipeline growth Experience & Qualifications Required: • 5+ years in B2B marketing, demand generation, or growth marketing • Experience with LinkedIn marketing and B2B content creation • Familiarity with email marketing and light paid media (LinkedIn, Meta) • Hands-on experience managing website content and landing pages • Strong execution mindset with the ability to launch and iterate quickly • Practical experience using AI tools to enhance marketing productivity Preferred: • Experience supporting outbound sales teams • Experience in professional services (finance, accounting, healthcare) • Familiarity with CRM platforms (HubSpot, Zoho, etc.) Location: Open to candidates across Pakistan: Islamabad, Karachi, Lahore