About Packt
Packt is a leading publisher of technical learning content with the ability to publish books on new and emerging tech faster than any other publisher in the world. We believe that software has a deep impact on the world, and that software runs on knowledge. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers and we work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see www.packt.com
Overview
As Growth Lead, your primary objective will be driving product growth and visibility within communities through developer relations (DevRel) marketing and targeted direct marketing initiatives. Reporting directly to the Portfolio Director, you'll leverage strategic outreach to secure product visibility, endorsements, and drive measurable user acquisition and engagement.
Responsibilities & Expected Outcomes
- AI-First Growth Strategy: Develop and implement AI-native approaches to growth marketing, including leveraging AI tools for content creation, audience targeting, and personalization at scale. Expected Outcome: More efficient, high-impact campaigns driven by AI.
- Product Marketing Strategy: Own and execute product marketing strategy including market positioning, go-to-market planning, and product messaging frameworks. Collaborate with squads to ensure market-driven product development and launch strategies. Expected Outcome: Stronger product-market fit and faster post-launch sales.
- Community Outreach & Relationship Building: Engage actively with communities, forums, and influencers to increase awareness, trust, and credibility of our books and resources. Expected outcome: Demonstrable growth in community presence and interactions.
- Amazon Reviews & Ratings: Initiate and manage campaigns to secure consistent, positive Amazon reviews and ratings from influential professionals and users. Expected outcome: Increased product ratings, leading to improved Amazon discoverability and sales.
- Expert Endorsements: Cultivate relationships with influencers and experts to secure authoritative endorsements. Expected outcome: Regular flow of testimonials and endorsements used effectively in marketing materials.
- Email Marketing & List Growth: Execute email marketing campaigns targeted at audiences to drive user engagement and direct sales. Expected outcome: Steady growth in subscriber list size and measurable improvement in campaign-driven conversions.
- Drive vertical growth revenue: Plan and execute targeted Amazon discount campaigns to boost visibility, traffic, and conversions across key titles. Analyze campaign performance to identify scalable tactics, optimize conversion strategies, and inform future product and marketing decisions. Expected Outcome: Revenue growth from key titles, with improved ROI from discount campaigns.
- Website Conversion Optimization: Monitor, analyze, and optimize landing pages and product pages specific to maximize visitor conversion rates. Expected outcome: Increased conversion rates from site visitors to customers.
Team Structure
- Reports directly to the Portfolio Director.
- Collaborates closely with product management functions and content teams.
Qualifications
- Proven track record (2+ years) in growth or devrel marketing, ideally within tech publishing.
- Expertise in influencer outreach and acquisition, Amazon marketing strategies, and community engagement.
- Strong analytical skills with experience optimizing email campaigns and onsite conversion.
- Exceptional communication and relationship-building skills, particularly within technical communities.
The Growth Lead role offers significant autonomy to directly influence the growth trajectory of the vertical through strategic outreach and precise marketing execution.
Why work at Packt?
We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team member's experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers.
We try to achieve this by:
- Ensuring a positive working environment for all team members, supportive of flexible and remote work.
- Supporting individual development through growth opportunities and internal mobility.
- Encouraging social collaboration within teams and communities and knowledge-sharing.
- Fostering a culture that supports a healthy work-life balance.
We seek to achieve this by:
- Providing a broad range of benefits and initiatives.
- Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.
- Celebrating success stories and encouraging peer-to-peer recognition.
- Fostering a culture of self-development.
- Providing a work environment where the best idea wins, and challenge is encouraged.
Benefits
You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.
- Bonus scheme
- 25 days’ holiday (plus bank holidays)
- Flexible hours: choose how, when and where you work
Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.