Freelance Brand Strategy Director
Contract Duration: 4 weeks, 40 hours per week
Location: NYC
We’re looking for a Freelance Brand Strategy Director to help shape a high-impact brand narrative for a leading ready-to-drink beverage brand (confidential). This role is for someone who thrives at the intersection of data, insight, and storytelling—able to translate research into compelling strategic platforms that unlock powerful creative.
What You’ll Do
Lead brand strategy development from discovery through creative brief
Synthesize quantitative and qualitative research into clear, actionable insights
Identify cultural tensions, audience motivations, and whitespace opportunities
Craft a compelling brand narrative and positioning that inspires creative teams
Partner closely with creative leads to ensure strategy is expressed effectively in execution
Build and present strategic frameworks, decks, and storytelling that resonate with senior stakeholders
Guide messaging architecture, tone of voice, and campaign platforms
What We’re Looking For
Proven experience in brand strategy, preferably at an agency or in a freelance leadership role
Strong ability to turn complex data and research into clear, engaging stories
Exceptional writing and presentation skills
Experience developing positioning, insights, and creative briefs that lead to breakthrough work
Comfort operating in fast-paced, collaborative environments with multiple stakeholders
Strategic thinker with a sharp point of view and attention to detail
Preferred Experience
Background in beverage, alcohol, or CPG categories—especially ready-to-drink (RTD) brands
Experience working on confidential or high-profile pitches
Engagement Details
Freelance, project-based engagement
Immediate start preferred
Remote-friendly, with flexibility for key meetings/presentations (based in NYC)
This is an opportunity to help define a brand story that will shape creative at the highest level—bringing clarity, insight, and narrative power to a competitive category.