Your mission
PTV Logistics is scaling fast in North America and we need a sharp, data-obsessed growth marketer to accelerate it. This isn't a traditional field marketing role — you'll own the full growth loop: demand generation, pipeline acceleration, and retention marketing across the US region, with direct impact on ARR.
Pipeline & Demand Generation
Build and run multi-channel demand generation programs (paid, organic, events, outbound) that reliably fill the top of funnel and generate qualified
pipeline
.
Own full-funnel campaign performance — from first touch to SQL — with clear attribution and ROI tracking.
Design and execute ABM plays targeting priority accounts, working
hand-in-hand
with AEs and SDRs to orchestrate coordinated outreach.
Events & Activations
Plan and execute in-person and virtual events — from industry conferences and executive roundtables to partner activations and hosted roadshows — with a relentless focus on pipeline output, not just attendance.
Evaluate and prioritize
key events
based on TAM coverage, ICP density, and expected pipeline contribution.
Growth Experimentation
Run structured growth experiments across channels, messaging, and offers — build fast, measure rigorously, scale what works.
Leverage AI-powered tools (content generation, intent data, predictive scoring) to amplify campaign impact and reduce manual overhead.
Contribute to improving conversion rates across the funnel through landing page optimization, nurture sequence design, and offer testing.
Commercial Alignment
Partner closely with Sales leadership to align campaign priorities with territory plans, account lists, and quarterly targets.
Build a feedback loop with AEs and CSMs to ensure marketing is accelerating deals, not just generating noise.
Deliver executive-ready performance reporting tied to ARR impact: pipeline sourced, pipeline influenced, deal velocity.
Your profile
5+ years in B2B SaaS growth or demand generation marketing, with
a track record
of owning pipeline numbers — not just campaign outputs.
Proven ABM experience: you know how to orchestrate account-level plays across marketing, sales, and SDR motions.
Analytically fluent: comfortable building attribution models, reading funnel metrics, and making budget decisions based on data.
Hands-on with the modern growth stack: HubSpot or Marketo, Salesforce (or Dynamics), intent data tools ( 6sense, Bombora), and AI-powered content platforms.
Sharp communicator who can translate campaign performance into business language for Sales and leadership.
Experience in
logistics
, supply chain, or enterprise SaaS is a plus.
Curiosity
about
the
space
is
a
must
.
Based in the
US;
comfortable working across time zones and partnering with the European central marketing team.
Further information
Location: US, remote (EST/CST)
Contact Person
Freyja Aspacher
Senior Talent Acquisition Partner
About us
PTV Logistics - a leading global software company for transportation logistics!
We calculate and optimize route planning for logistics companies with record-breaking algorithms to maximize time and cost savings. With more than 40 years of experience, we help to put theory into practice!
Interested? Then take a look at our website:
https://www.ptvlogistics.com/en