Employer Branding Manager

Employer Branding Manager Join us in expanding access to life changing education worldwide. Click below to apply for the role! Apply now Location: London (Hybrid) Reporting to: Head of Global Talent About the Role Global University Systems (GUS) is seeking a strategic and commercially minded Employer Branding Manager to shape and elevate our global employer brand. You will own and evolve our Employee Value Proposition (EVP), lead recruitment marketing strategy, and drive data-led talent attraction campaigns that strengthen our reputation and build sustainable talent pipelines across a complex, multi-brand environment. This is a high-impact, visible role working closely with HR, Talent Acquisition, Marketing, and senior leaders to position GUS as an employer of choice globally. Key Responsibilities Employer Brand & EVP EVP discovery and development. Employer Brand development including tone-of-voice. Develop frameworks and toolkits to ensure consistency where required. Measure and optimise employer brand impact across attraction and retention metrics. Talent Attraction & Recruitment Marketing Multi-channel attraction strategy (careers site, LinkedIn, digital campaigns, job boards, events). Develop targeted, persona-led campaigns for priority hiring segments. Measure campaign performance through data and insights and produce ROI reporting. Talent Community & Engagement Design and manage nurture campaigns within the ATS to engage talent communities. Build candidate personas and targeted engagement journeys. Deliver compelling, segmented content aligned to candidate motivations and market trends. Identify new channels /opportunities to reach candidates eg fairs, open days etc Brand Enablement & Governance Develop employer brand assets, toolkits, and enablement materials. Work closely with Comms to develop and bring to life an engaging internal /external comms strategy. Ensure consistent, inclusive, and on-brand messaging across all candidate touchpoints. Monitor market trends and introduce innovative attraction strategies. What We’re Looking For Essential: Significant experience in employer branding and recruitment marketing within multi-brand or matrix organisations. Proven success developing or reshaping EVPs and driving measurable ROI from attraction campaigns. Strong experience with ATS /CRM nurture strategies and recruitment marketing technology. Highly data-driven, with strong analytics and reporting capability. Confident stakeholder manager with the ability to influence at senior level. Desirable: Experience in higher education or professional services. Familiarity with Teamtailor or similar platforms. Experience managing creative or media agencies. What we offer: Hybrid working - most roles offer hybrid or flexible arrangements to support work life balance. Contributory Pension Scheme - 5% personal contribution & 3% Company contribution, so you can build long-term financial security with added benefits of the company contributions. Season Ticket Loan (T&C's apply) - spread the cost of your commute with an interest-free travel loan. Training & Development opportunities (T&C's apply) - access to short courses via FutureLearn and Group-wide professional development programmes. Staff Discount Scheme - via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etc Employee Assistance Programme - confidential support for your wellbeing, whenever you need it. We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success in your job search. GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief. Our data privacy policy can be viewed here . Division Global University Systems Department People Locations London, UK (Buchanan House, EC1N 2HS) Remote status Hybrid Employment type Full-time Job type Permanent Perks and benefits 20 Days Annual Leave Plus 1 day per year capped at 25 days, so you have time to rest, recharge, and balance life beyond work. Contributory Pension Scheme 5% personal contribution & 3% Company contribution, so you can build long-term financial security with matched contributions. Season Ticket Loan Spread the cost of your commute with an interest-free travel loan. (T&C's apply) Eye Care Vouchers Support for regular eye tests and essential eyewear. Training & Development Opportunities Access to short courses via FutureLearn and Group-wide professional development programmes. (T&C's apply) Staff Discount Scheme Via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etc Employee Assistance Programme Confidential support for your wellbeing, whenever you need it. Refer a Friend Scheme for Staff Members Earn rewards for helping us bring great talent into the team. Tuition Support Discounts and sponsorship opportunities at select GUS institutions, including The University of Law. We acknowledge receipt of your CV for a position at Global University Systems and sincerely appreciate your interest in our company. We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success. Global University Systems is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief Global University Systems will retain your data for a period of 6 months. We will email you to confirm if you would like to keep your candidate profile active. If we do not receive a response or you do not log back into your account, your candidate profile will be deleted within 15 days, and you will receive an email to confirm this. You may request to anonymise or delete your candidate profile at any time using the personal settings in the portal. Deleted candidates may reapply at any time by logging back into your account.