Email Marketing Associate

Build, Scale & Operate Leading DTC Brands alongside A-Players Maneuver Marketing Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times , as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards , jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth! Maneuver Marketing Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APAC top High-Growth Companies in 2023. This is just the beginning of our journey though, and you could be part of the next stage of our growth! Your Next Role We are looking for a proactive, detail-oriented and data-obsessed Email Marketing Associate with at least 3 years of experience to join our fast-growing team. Your primary focus will be to help drive customer retention, revenue growth, and brand loyalty through highly effective email and SMS marketing. You? You're totally obsessed with building smart automations, building converting lists, slicing up clean segments, protecting deliverability, ensuring flawless execution from technical setup to post-send data analysis. and turning data into winning campaigns and flows. You're fluent in Klaviyo, can set up rock-solid flows and campaigns, and know how to make data-driven decisions that drive revenue and growth If that's you, read on. 👇 You'll work closely with our retention manager, copywriters, and designers to bring emails and texts to life and continuously optimize performance through data-driven A/B testing. And, also collaborate with cross-functional teams across SMS, direct mail, product, business development, marketplace and analytics to ensure a cohesive customer journey and consistent messaging. The ideal candidate has a passion for email marketing, thrives in a fast-paced environment, and combines technical precision with strategic thinking. What You'll Do Flow Automation Strategy & Development • Co-develop customer journey map with retention manager and translate the plan into emails, SMS, and DM flows • Specify flow filters, triggers, conditional splits, target audience, and Klaviyo settings essential to deliver the optimal impact for the flows • Implement advanced automation and segmentation strategies for acquisition and retention — including onboarding, replenishment, cross-sells, winbacks, abandons, and new offer/message tests. • Map out flow logic to ensure the right messages reach the right customers at the right time, minimizing overlap and communication fatigue. • Maintain and improve existing flows, auditing performance and proposing adjustments based on data insights. • Document all flow structures and logic for team visibility and future reference. • Identify opportunities to personalize flow content based on customer behavior, purchase history, and engagement signals. • Collaborate with creative and copy teams to ensure flow content aligns with brand voice and customer journey goals. • Test all new flows rigorously to confirm technical accuracy, proper audience targeting, and optimal deliverability. • Monitor flow performance post-launch and proactively troubleshoot any issues (e.g. errors in triggers, audience misalignment, drops in engagement). • Review and test every flow to check for typos, grammatical errors, layout issues, optimizations across mobile and desktop; and to ensure correct segmentation, logic, links, formatting, and deliverability. • Monitor performance immediately after launch and again at the 24-hour, 48-hour, 1 week mark to catch and fix any issues fast. Campaign Strategy & Development • Manage the end-to-end execution of one-time and recurring email campaigns (including set up and QA for typos, grammatical errors, layout issues, optimizations across mobile and desktop, correct links, correct segments), ensuring they align with overarching marketing and retention strategies. • Help Build and maintain a content calendar/strategy to support promotional, evergreen, and seasonal campaigns to meet retention, acquisition, email, and SMS KPIs • Collaborate with copywriters and designers to create compelling conversion-centric email creative and email templates that meets production deadlines and maintain brand quality. • Segment and target audiences for campaigns using behavioral, transactional, and demographic data. • Configure all technical elements of campaigns in Klaviyo, including sending profiles, timing, throttling, and exclusion logic. • Analyze campaign results and prepare actionable reports to inform future strategy and optimizations. • Keep documentation up-to-date for campaign processes, templates, and learnings to improve efficiency and team knowledge sharing. • Explore new Klaviyo features and tools that could enhance campaign capabilities and effectiveness. • Monitor performance immediately after launch and again at the 24-hour, 48-hour, 1 week mark to catch and fix any issues fast. Klaviyo List, Segment, Filter, and Tag Management • Manage segmentation, tagging, deliverability management, and account structure hygiene inside Klaviyo. • Assess, optimize, and build segments for targeting offers, product launches, and email/sms optimizations based on RFM, customer behavior, lifecycle stage, engagement, and other variables. • Design and optimize pop-ups and zero-party data capture (e.g. quizzes, gated content) to grow the email list and fuel personalized segmentation and messaging. • A/B split test pop ups to optimize list growth • Help design and optimize lead nurturing and conversion sequences that move subscribers into buyers — and buyers into loyalists. • Maintain a clean, scalable list structure with consistent tagging and naming conventions. Deliverability Optimization • Familiarize and optimize email deliverability architecture (eg. key kpis to improve deliverability and inbox placement, SPF/DKIM/DMARC configurations, ESP updates). • Protect and strengthen our email deliverability by monitoring key metrics and following best practices (SPF, DKIM, DMARC setups/updates, Glockapp tests, Google Postmaster and engagement monitoring). • Design mini-projects to continually improve sender reputation and inbox placement prioritizing based on highest impact. • Quickly troubleshoot bounce rate spikes, spam complaints, or other deliverability red flags. Measurement and A/B Testing • Report daily, weekly, and monthly on campaign and flow performance — focusing on key revenue, engagement, deliverability metrics plus lift, not just vanity metrics. • Run continuous A/B tests on subject lines, segmentation tactics, offer framing, timing, and design elements. • Work closely with the measurement team to build reports using Google Data Studio and our data warehouse, or similar. • Analyze and present clear insights from performance trends to guide future strategies. • Continuously measure and optimize the performance of initiatives while assessing data and culling strategic insights to lead email and SMS projects • Demonstrate working knowledge of attribution methodology eg. first click, last click Project Management • Collaborate with internal teams across product, marketplace, operations, customer service, influencer, data, and growth departments • Work closely with copywriter, designer, freelancers, and colleagues to meet quality standards and content production timelines working with a minimum 2 week buffer • Project coordinate copywriting and design using proper tags and labels with direction from retention manager External Stakeholder Management • Collaborate with ad agency to review and approve project roadmaps, flow charts, flow content, reports, and design • Work with Klaviyo and Recart vendors to optimize campaigns, flows, pop ups, segments, and deliverability • Provide deliverables to Recart, such as, copy, MMS, approved campaign schedules, flow content Invoice Management • Compile and review email and SMS invoices to ensure accuracy • Submit invoices for approval and follow up to ensure timely payments How You'll Succeed Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, a number of metrics will comprise the basis of your performance and success within this role and the company: • New customer sales and revenue (retention & acquisition but particularly retention) • Leveraging omnichannel flows and campaigns to reduce subscription churn • Maximizing subscription margins • Email and SMS revenue and engagement KPIs • Email deliverability metrics Additional Success Factors • 3-5 years of direct, hands-on email marketing experience, ideally for DTC or eCommerce brands. • Deep Klaviyo expertise — including flows, campaigns, segmentation, tagging, and reporting. • Strong project management skills — you know how to juggle timelines, people, and moving pieces without dropping the ball. • Excellent QA skills — attention to detail is your superpower. • Analytical mindset — you love digging into data and finding actionable trends, not just reporting numbers. • Strong grasp of direct response marketing principles (awareness, market sophistication, persuasion, objection handling, hooks and leads). • Proven experience designing, executing, and iterating on A/B tests. • Understanding of deliverability fundamentals and best practices. • Comfort working cross-functionally with copy, creative, retention, and analytics teams. • Ability to thrive in a fast-paced ambiguous environment where priorities can shift quickly • Proactive: can take initiative and problem-solve • Clear, respectful, and prompt communication with internal teams and external vendors • Detail-oriented — details in flows, accuracy in invoices, and quality in content are important to you • Growth mindset, adaptable, open to feedback, and driven to continuously improve how things are done • Strong "builder" desire - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people. • Bonus: Basic Figma, HTML, or copywriting skills.