Email Lifecycle Strategy & Execution Specialist

Job Description This is a remote position. We are seeking a highly detail-oriented and strategic Email Lifecycle Marketing Specialist to support and optimize email marketing programs for our e-commerce clients. This role is ideal for a hands-on marketer with strong experience in Klaviyo , Shopify integrations , lifecycle automation, and data-driven campaign optimization. The ideal candidate combines technical expertise with creative collaboration skills and has a proven track record of building high-performing email lifecycle programs that drive engagement, retention, and revenue growth. Key Responsibilities Email Lifecycle Management Design, build, and optimize end-to-end email lifecycle programs using Klaviyo Develop advanced audience segmentation strategies to improve campaign performance and customer retention Execute and manage automated lifecycle flows including welcome series, abandoned cart, post-purchase, win-back, and retention campaigns Identify execution gaps and recommend improvements to increase email effectiveness and ROI Monitor and analyze key email performance metrics including open rates, CTR, conversion rates, revenue per recipient, and overall campaign performance Technical Integration & Analytics Manage seamless integrations between Klaviyo, Shopify, HubSpot, and other CRM platforms Build custom analytics dashboards and reporting frameworks to track lifecycle performance Translate business goals and marketing questions into actionable insights and data-driven recommendations Maintain accurate tracking systems for campaign attribution and customer engagement analysis Content & Creative Collaboration Provide strategic direction and recommendations for email content and messaging Collaborate closely with design and creative teams to ensure brand consistency and high-performing visual assets Review and provide constructive feedback on email templates, graphics, and user experience Support the creation of compelling email content that drives engagement, conversions, and customer loyalty Program Optimization Continuously test and optimize email campaigns and automation flows based on performance data Implement A/B testing strategies for subject lines, messaging, design, CTAs, and send times Monitor email deliverability health and proactively maintain strong inbox placement Stay updated on Klaviyo platform enhancements, industry trends, and email marketing best practices Requirements Experience & Expertise Minimum 2 years of experience managing end-to-end email lifecycle marketing programs Strong hands-on expertise with Klaviyo, including automation flows, segmentation, templates, and analytics Proven experience in e-commerce email marketing with demonstrated revenue impact Experience integrating Klaviyo with Shopify and CRM platforms Strong analytical skills with experience building custom reporting dashboards and performance frameworks Exceptional attention to detail with a commitment to delivering high-quality, error-free work Technical Skills Advanced knowledge of Klaviyo platform capabilities Shopify integration and customer data management experience Familiarity with CRM systems such as HubSpot or similar platforms Understanding of email deliverability best practices Basic HTML/CSS knowledge for email template customization (preferred) Familiarity with design tools such as Adobe Creative Suite or Canva Strategic & Analytical Abilities Strong data analysis and problem-solving capabilities Ability to identify performance gaps and implement optimization strategies Experience developing lifecycle marketing strategies aligned with business objectives Excellent project management and organizational skills with the ability to manage multiple clients and priorities simultaneously Strong written and verbal communication skills with cross-functional collaboration experience Preferred Qualifications Experience developing email content and retention strategies for B2C e-commerce brands Familiarity with additional ESP platforms such as Mailchimp or ActiveCampaign Experience managing email marketing budgets and demonstrating ROI Knowledge of email compliance regulations including CAN-SPAM and GDPR