E-commerce Strategist EOI

The E-commerce Strategist at DotCollective acts as the bridge between marketing , e-commerce technology , customer experience , and business strategy . They drive measurable growth for our clients across traffic, conversion, retention, and customer lifetime value by developing insight-led strategies that align brand, experience, and commercial goals. This role elevates clients beyond “just a website build” by turning DotCollective’s design, UX, development and optimisation capabilities into long-term digital outcomes - supporting our ethos of openness, collaboration, no hierarchy, and shared ownership . Core Responsibilities E-commerce Strategy & Roadmapping Develop short and long-term commerce strategies aligned to client goals, budgets, and maturity. Build quarterly and annual roadmaps grounded in data, customer behaviour, and commercial priorities. Identify growth opportunities across acquisition, onsite experience, conversion, retention, and loyalty. Benchmark performance using Shopify, GA, industry standards, and market trends. Performance, Analytics & Insights Analyse customer behaviour, funnel performance, product performance, merchandising, and attribution. Diagnose issues such as high bounce, drop-offs, search inefficiencies, or cart abandonment. Create insight decks, recommendations and prioritised action lists for clients and internal teams. Pull, cleanse and analyse data from a variety of different sources. Lead experimentation through A/B testing frameworks and ongoing optimisation loops. Manage qualitative and quantitative research projects on an ad hoc basis as required. SEO & Organic Performance (Migration & Governance Focus) Provide high-level SEO oversight during website and platform migrations to protect organic performance and search equity. Lead SEO migration planning , including: URL and information architecture reviews Redirect strategy and mapping (old → new) Content and metadata alignment during replatforming Ensure Shopify themes, templates, and CMS structures support core technical SEO fundamentals (crawlability, performance, indexing, schema readiness). Conduct post-launch SEO health checks and reporting , identifying: Organic traffic movement Indexing and crawl issues Redirect integrity and errors Structural or performance-related risks Produce clear migration and post-launch reports for clients and internal teams, outlining impacts, risks, and recommended next steps. CX & UX Performance Optimisation Improve onsite customer journeys across the full funnel (homepage → PLP → PDP → cart → checkout). Collaborate with UX designers to uplift navigation, product discovery, content hierarchy and user flows. Develop hypotheses for testing and conversion opportunities informed by heatmaps, session recordings and analytics. Champion frictionless, accessible, and brand-aligned experiences at every touchpoint. Shopify Platform & Martech Integration Recommend the right Shopify apps, tools, and integrations to support scalability and operational efficiency. Work closely with developers and Delivery Leads to ensure features align with strategy and business outcomes. Provide strategic input on CMS structure, content models, tagging, merchandising and automation workflows. Stay across Shopify updates, partner ecosystem innovations, and emerging ecommerce capabilities. Collaboration, Delivery & Client Partnership Work hand-in-hand with designers, developers and delivery leads to drive strategy through execution. Facilitate discovery workshops (QBRs, roadmapping) that unlock clarity and alignment. Present insights and strategy recommendations to stakeholders with confidence and clarity. Assist with productising key service offerings Build strong, trusted relationships with clients through transparency, guidance, and proactive leadership. What You’ll Bring Strategic & Analytical Strong ability to interpret data and translate insight into strategy. Ability to identify patterns, commercial opportunities, and customer pain points. E-commerce Expertise Deep understanding of Shopify, Shopify Plus features, apps, checkout extensibility. Knowledge of merchandising, product taxonomy, fulfilment logic, and e-commerce operations. Marketing Knowledge SEO (technical + content), SEM, paid social, email, retention, CRO. Understanding of attribution, PPC fundamentals, and omnichannel strategies. CX & UX Mindset User-centric thinker with ability to simplify complexity. Familiar with UX flows, IA, wireframes and experimentation. Tools & Platforms Shopify Admin + Analytics Google Analytics 4 Search Console, Screaming Frog, SEO tools Klaviyo or other ESPs Heatmap/session tools (Hotjar, Clarity) A/B testing platforms Collaboration & Communication Strong presenter, facilitator, and storyteller. Ability to lead cross-functional teams and influence decisions without hierarchy. Working Model Full-time, permanent role within a dedicated squad Hybrid / remote-first with in-person collaboration as required Why work with us? Flexibility & Autonomy : We trust our team to work in ways that suit them best - outcomes matter most. Career Growth : Shape the future of eCommerce and grow your expertise within a forward-thinking team. Engaging Work : Work on exciting projects for some of the biggest names in retail, solving real-world challenges.