Director of Demand Generation

Director of Demand Generation Not every role lets you build a global growth engine. This one does. Shape demand generation at Sokin and leave your mark on one of fintech's fastest-growing businesses. About Sokin Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we're simplifying global business, so businesses thrive wherever they choose to grow. Operating across the UK, North America, MEA, Europe and ANZ, we're growing rapidly and building a team of ambitious people who want to challenge convention and shape the future of global payments. The Opportunity This is a rare opportunity to lead and scale a demand generation function at a high-growth, globally operating B2B fintech. Sokin is expanding fast across the UK, North America, MEA, ANZ, and Europe, and we need a senior leader who can build on an existing performance marketing foundation, extend the function across lifecycle and other key channels, and grow a centralised team that serves our regional marketing leads around the world. Reporting directly to the Chief Growth Officer, the Director of Demand Generation will own the strategy, the channel mix, the team, and the commercial outcomes across the full customer journey, from initial awareness through to conversion, and beyond that into retention, cross-sell, and upsell. Working closely with the Customer Relationship Manager, the role provides the demand generation and campaign execution capability that supports the entire revenue lifecycle, not just new business acquisition. You will inherit one direct report and build the team from there as the business scales. This is a function leadership role for someone who wants to build something significant, with the mandate and the support to do it. What You'll Own Lead and scale Sokin's global demand generation function. Own performance marketing strategy and execution across channels including paid search, paid social, programmatic and retargeting. Establish and optimise lifecycle marketing programmes that support prospects and customers throughout their journey. Build and develop a high-performing team, creating the capabilities needed to support future growth. Partner with regional marketing leads to provide frameworks, execution support and best practice across international markets. Support customer retention, cross-sell and upsell initiatives through targeted campaigns and marketing automation. Own pipeline reporting, attribution and performance insights, translating data into action. Drive ongoing conversion rate optimisation across campaigns, landing pages and lead journeys. What Success Looks Like You'll be successful in this role when you: Consistently generate high-quality pipeline across multiple regions. Increase marketing-sourced and influenced revenue across the full customer lifecycle. Improve conversion rates and acquisition efficiency across the funnel. Deliver strong return on investment across paid channels. Build an engaged, high-performing team that scales with the business. Become a trusted partner to regional marketing leaders and senior stakeholders. What You'll Bring Significant experience leading B2B demand generation functions within high-growth organisations. A proven track record of building and scaling teams, processes and capabilities. Expertise across paid media, demand generation and marketing automation platforms such as HubSpot, Zoho CRM or similar. Strong commercial acumen, with experience owning pipeline and revenue metrics. Experience supporting multiple markets through a centralised operating model. The ability to influence cross-functional stakeholders and align teams behind shared goals. A hands-on approach and willingness to move between strategic thinking and execution when required. The resilience and adaptability to thrive in a fast-paced environment where speed matters. Nice to Have Experience within fintech, payments, FX, or financial services. Exposure to embedded finance, partnerships, or channel-led growth models. Why Join Sokin? Shape and scale a global function with the support and autonomy to build it properly. Partner directly with the Chief Growth Officer and influence commercial strategy. Work across multiple international markets at a pivotal stage of growth. Join a business that's challenging how global payments work and helping businesses thrive wherever they choose to grow. Department Marketing & PR Locations London Remote status Hybrid London Workplace, Culture & Diversity Sokin’s company culture is a vibrant blend of diversity and inclusivity. We're a dynamic team on a mission to revolutionise international payments. At Sokin, we believe in fostering a warm, welcoming, and inclusive environment where everyone feels valued and empowered to contribute their unique perspectives. We are committed to creating a workplace where everyone can thrive and reach their full potential. Our culture is built on our employees’ collaboration, innovation, and a shared passion for making a positive impact on the world of international payments. Join us and become part of a dynamic team that's shaping the future of payments. If you're passionate about payments and our driven cause, and enjoy working in a collaborative environment, we'd love to have you join us on this exciting journey.