Director of Demand Generation

About Us Scoop is the Central Operations Hub for solar and new infrastructure companies—purpose-built for installation, service, and operations teams that are outgrowing fragmented tools and disconnected workflows. We unify people, processes, and systems into a single operational backbone, enabling teams to standardize workflows, eliminate duplicate work, and gain real-time visibility as they scale. From field teams to operations and leadership, Scoop ensures everyone knows what to do, has access to the right data, and can execute efficiently across the full project lifecycle. Today, Scoop powers high-performing renewable and infrastructure companies across solar, EV charging, energy services, and beyond—helping them operate with greater precision, speed, and profitability. ( scoop.solar ) The Opportunity We are entering a critical growth phase as more solar and infrastructure companies look to replace fragmented systems with a unified operations platform. We are looking for a seasoned, results-oriented marketing leader to help us own and scale this category opportunity . You will inherit a strong foundation: a capable team, proven GTM programs, and consistent pipeline generation. Your mandate is to significantly scale the pipeline over the next 12 months by: Expanding our reach within core ICP segments (installers, EPCs, O&M providers) Elevating performance across existing demand channels Introducing new growth engines (enterprise ABM, customer-led growth, events) This role goes beyond demand generation—you will shape how Scoop is positioned as the operational backbone for companies in the renewable industry , helping define and lead our category. This is an ideal role for a player-coach who combines strategic thinking with hands-on execution, thrives in ambiguity, and knows how to scale from early traction to repeatable growth. What You’ll Own Pipeline Growth & Demand Generation Own marketing KPIs and pipeline targets in close partnership with Sales, with clear accountability for outcomes Significantly scale qualified pipeline generation over the next 12 months Optimize performance across inbound, outbound, paid, and lifecycle channels Improve conversion rates across the funnel (visitor MQL SQL opportunity) Enterprise & ABM Motion Design and launch a targeted Account-Based Marketing (ABM) strategy Partner closely with Sales to pursue mid-market and enterprise accounts Build repeatable plays for multi-threaded engagement and deal acceleration Customer-Led Growth Develop and execute a customer engagement and referral program in partnership with CX Activate advocates, case studies, and community-driven growth loops Turn customer success into a measurable pipeline driver Events & Brand Programs Build a scalable events engine (webinars, workshops, trade shows, customer events) Elevate Scoop’s brand presence and thought leadership Ensure events are tightly integrated with pipeline generation goals Team Leadership & Capability Building Lead and mentor a team of high-potential marketers Raise the bar on strategic thinking, execution quality, and accountability Introduce structure, planning rigor, and performance measurement What Success Looks Like Meaningful increase in monthly qualified opportunities and overall pipeline A predictable, data-driven pipeline generation engine Successful launch of multiple new growth channels (e.g., ABM, referrals, events) A stronger, more strategic and accountable marketing team Who You Are 10+ years in B2B SaaS marketing with experience scaling growth Proven track record of owning marketing KPIs and pipeline targets, and delivering measurable results Experience building or running ABM and enterprise GTM motions Strong understanding of full-funnel marketing (demand gen, lifecycle, brand, product marketing) Comfortable as a player-coach—strategic but hands-on Data-driven, organized, and highly accountable How You Work (Aligned with Scoop Values) You bring strong structure, organization, and process to drive productivity and results You take initiative and implement innovative approaches to growth You communicate clearly and collaborate effectively across teams You act with urgency and consistently follow through on commitments You demonstrate strong ownership, integrity, and accountability Why Join Scoop Strong product-market fit with clear growth opportunity Solid marketing foundation ready to be scaled High ownership and visibility across the business Opportunity to build and shape the next phase of growth If you are excited about building scalable growth engines and leading a high-impact marketing function, we’d love to connect.