Director, Growth - Simplii Financial

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com What you'll be doing Simplii Financial is a modern, customer-first organization, and growth is intentional and data-driven here. As Director, Growth, you’ll lead a team that sits at the intersection of data, customer behavior, and product performance, identifying friction points and opportunities to drive meaningful engagement, conversion, and lasting customer relationships. Your practitioners are embedded across squads, and your primary focus is ensuring their excellence, capability, and consistency wherever they sit. You are responsible for hiring, developing, coaching, and retaining talent at all levels, setting the bar for rigorous, insight-driven growth work, and ensuring your team has the skills and standards needed to thrive in a complex banking environment. This is a player-coach role, where you balance strategic leadership with hands-on support, modeling strong practice and unblocking teams as needed. You’ll collaborate closely with leaders in CX, Digital Expansion, UX/UI, Product Management, and Business Analysis to ensure a cohesive operating model. At Simplii Financial, we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 2-3 days per week on-site, while other days will be remote. How you'll succeed Team Health and Craft Standards - You establish and evolve Growth frameworks, operating principles, and ways of working across experimentation, conversion optimization, lifecycle strategy, and performance analysis. You define what good and great look like and drive consistency in how your team thinks, communicates, and operates. You act as a steward of quality, judgment, and discipline, actively closing the gap between where the team is and where it needs to be. People Leadership and Development – You own hiring for Growth roles, including role design, leveling, interviewing, and bar-setting. You define and maintain the career ladder, role expectations, and promotion criteria. You coach practitioners on experimentation design, incrementality measurement, lifecycle strategy, and performance analysis, and you identify skill gaps and design targeted development plans and learning paths that make every person on the team stronger over time. Signal to Action – You build a team that proactively finds signals in customer data, CX feedback, and behavioural patterns, translates those signals into clear hypotheses, and moves them through experimentation and validation toward actionable recommendations. You reinforce end-to-end thinking across the team. Experimentation and Incrementality – You champion a culture of disciplined testing. Your team designs experiments that produce trustworthy results, measures incrementality rather than correlation, and scales what works while cutting what does not. You ensure growth recommendations are earned through evidence, not intuition alone. Scope and Accountability – You deploy practitioners into squads and shape how they operate within them, establishing ways of working, decision-making norms, and standards for good practice. Your accountability is for people, craft, standards, and capability. You are a coach, a standard-setter, and a trusted partner to the squads your team serves. Who you are You bring deep experience in growth and leadership. You have 8 or more years of experience in growth, conversion optimization, lifecycle marketing, or a closely related discipline, including meaningful experience leading and developing people in an agile or cross-functional environment, ideally within financial services or another regulated industry. You put the customer first, always. You understand that sustainable growth and a great customer experience are inseparable. You build a team that earns growth by improving the experience, not exploiting gaps. When your team finds a signal, the first question is always what it means for the customer, and the best growth recommendations are those where the answer is clear. You lead through craft. You have done this work at a senior level and know what excellent looks like. You coach with specificity, push back with evidence, and set a standard your team respects because you have earned the credibility to hold it. You build people, not just pipelines. Your measure of success is how much better your team is because of your leadership. You invest in practitioners' development, give feedback with honesty and care, and create an environment where people grow their craft under your guidance. You think in systems, not campaigns. You understand that sustainable growth comes from finding the right customers, reducing friction in their experience, and continuously improving the signals between behaviour and action. You are driven by outcomes, not just outputs. You are rigorous about evidence. You do not accept effort as a proxy for impact or correlation as a proxy for causality. You push your team to design better tests, ask sharper questions, and connect their work to metrics that truly reflect business health. You operate well in complexity. Your team members are forward-deployed across multiple squads with different priorities and stakeholders. You stay connected, keep context, and support your people even when the organizational structure is complex. Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability. #LI - TA What CIBC Offers At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck. We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program. Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients. We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development. *Subject to plan and program terms and conditions What you need to know CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected] CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit. We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency). We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us. Job Location Toronto-161 Bay St., 4th Employment Type Regular Weekly Hours 37.5 Skills Accountability, Coaching, Collaboration, Communication, Continuous Improvement, Decision Making, Design, Domain Knowledge, Employee Experience, Influencing Skills, Leadership, People Development, People Leadership, Performance Management (PM), Prioritization, Results-Oriented, SOP Implementation, Stakeholder Management, Team-Building