🚀 Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

💼 About the Role

We’re hiring an experienced and execution-focused Digital Media Manager to own and manage end-to-end paid media campaigns across multiple digital advertising platforms.

This is not a strategy-only marketing role.

This is a hands-on, performance-driven role focused on:

campaign execution
optimization
scaling
reporting
budget management
performance analysis

You’ll manage campaigns across:

Google Ads
Microsoft Ads
Meta Ads (Facebook & Instagram)
TikTok Ads
Snapchat Ads
Display, Video, Native & CTV platforms

The ideal candidate combines:

deep paid media expertise
strong analytical thinking
operational discipline
optimization mindset
data-driven decision-making

If you thrive in:

execution-heavy media buying roles
performance marketing environments
campaign scaling and optimization
ROI-focused digital advertising

this role is a strong fit.

🔥 What You’ll Own

Paid Media Campaign Management

Own and manage paid media campaigns across:

Google Ads
Microsoft Ads
Meta Ads
TikTok Ads
Snapchat Ads
Native & CTV platforms

Plan, launch, and optimize:

paid search campaigns
paid social campaigns
display campaigns
video advertising
retargeting campaigns
native and CTV placements

Ensure campaigns are launched accurately and aligned with performance goals
Manage multiple accounts and campaigns simultaneously

Campaign Optimization & Performance Analysis

Monitor campaign performance daily
Optimize:

bids
budgets
audiences
creatives
placements
targeting strategies

Analyze campaign performance using:

Google Analytics
Google Tag Manager
platform-level analytics

Identify:

scaling opportunities
performance bottlenecks
inefficiencies
optimization opportunities

Continuously improve:

ROAS
CPA
CPL
CTR
conversion performance

Reporting & Data Visualization

Build and maintain dashboards inside:

Looker Studio
Google Analytics
reporting platforms

Translate complex campaign data into clear, actionable insights
Prepare:

performance reports
optimization summaries
pacing updates
strategic recommendations

Ensure reporting accuracy and consistency across accounts

Budget, Pacing & Forecasting

Manage:

campaign budgets
bid strategies
pacing
forecasting

Ensure efficient spend allocation aligned with business goals
Monitor campaign delivery and make proactive adjustments
Scale high-performing campaigns while maintaining efficiency and profitability

Cross-Functional Collaboration

Collaborate with:

marketing teams
creative teams
leadership
analytics stakeholders

Ensure media execution aligns with broader marketing and revenue goals
Maintain strong workflows, communication, and documentation standards
Support alignment between:

media strategy
execution
analytics
reporting

Proactive Testing & Continuous Improvement

Stay updated on:

platform updates
algorithm changes
new ad formats
performance marketing trends

Test:

new strategies
creative formats
targeting approaches
optimization frameworks

Improve processes to support scalability and operational efficiency

💻 Required Experience & Skills

Core Requirements

10+ years of hands-on digital media buying and paid advertising experience
Deep expertise with:

Google Ads
Meta Ads

Strong experience across:

paid search
paid social
display
video
native advertising
CTV campaigns

Advanced proficiency with:

Google Analytics
Google Tag Manager
Looker Studio

Strong Excel / Google Sheets skills for:

pacing
forecasting
reporting
performance analysis

Excellent written and verbal communication skills
Strong organizational and time management abilities
Comfortable managing multiple campaigns independently in remote environments
Reliable high-speed internet and professional-grade work setup

⭐ Nice to Have

Experience scaling large multi-platform advertising campaigns
Background in:

performance marketing agencies
growth marketing
data-driven media buying environments

Experience with:

TikTok Ads
Snapchat Ads
CTV advertising
programmatic media buying

Strong understanding of:

attribution
conversion tracking
audience segmentation
funnel optimization

🧠 What Makes You a Strong Fit

Performance-driven and highly analytical
Strong execution mindset with attention to detail
Comfortable owning campaigns end-to-end
Proactive and optimization-focused
Able to prioritize and manage multiple accounts simultaneously
Motivated by measurable business outcomes
Thrives in fast-paced, remote-first environments

📅 What a Typical Day Looks Like

Review campaign performance and pacing across accounts
Optimize bids, audiences, targeting, and creatives
Analyze performance data in:

Google Analytics
Looker Studio
advertising platforms

Build reports and provide optimization recommendations
Adjust budgets and scaling strategies
Collaborate with internal teams on campaign execution
Test new channels, creatives, and optimization opportunities

In short:
You drive measurable growth through disciplined media buying, campaign optimization, performance analysis, and scalable paid advertising execution.

📊 Key Metrics for Success (KPIs)

ROAS, CPA, CPL, and conversion performance
Budget pacing and spend efficiency
Accuracy and clarity of reporting
Successful scaling of high-performing campaigns
Consistency of optimization and execution quality
Campaign profitability and growth outcomes

🌟 Why This Role Stands Out

Full ownership across multi-platform paid media campaigns
Opportunity to manage large-scale performance marketing initiatives
Strong exposure to:

advanced analytics
media optimization
campaign scaling
cross-platform acquisition

Remote flexibility with performance-focused teams
Opportunity to work across:

Google
Meta
TikTok
CTV
emerging media platforms

Growth opportunities into:

Senior Media Buying
Growth Marketing Leadership
Performance Marketing Director roles

🧪 Interview Process

Initial Phone Screen
Video Interview with Recruiter
Final Interview
Offer & Onboarding

👉 Apply Now

If you:

thrive in performance-driven media buying environments
enjoy optimizing and scaling paid campaigns
think analytically and execute strategically
care deeply about measurable marketing performance

this role is a strong fit for you.

Digital Media Manager

About this role